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Journal of Asian Pacific Communication - Online First
Online First articles are the published Version of Record, made available as soon as they are finalized and formatted. They are in general accessible to current subscribers, until they have been included in an issue, which is accessible to subscribers to the relevant volume
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Review of Sharma (2023): From Deficit to Dialect: The Evolution of English in India and Singapore
Author(s): Jessica Sujata ChandrasAvailable online: 18 April 2025More Less
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Review of Jiang (2024): Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses
Author(s): Mingyue Sui and Chao LuAvailable online: 15 April 2025More Less
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A study on the impact of Xiaohongshu on university students’ consumption behavior
Author(s): Geng Wei and Hasan TinmazAvailable online: 14 April 2025More LessAbstractUniversity students’ consumption plays a leading role in the level of social consumption. Taking Xiaohongshu, also called RED, meaning “little red book”, a popular social media in China, as a case, this paper scrutinizes the consumption characteristics of Chinese university students. To serve that purpose, a survey was administered in a university located at a second-tier city of China (n = 531). This paper mainly investigates whether contemporary university students have over-consumption behavior under the impact of social media and the factors and preferences that worry them in the consumption process, such as the senior style of bloggers, the type of recommended products, and so on. The result shows that product type, degree of trust, interactivity, quality of blog posts and videos, and consumption intention all have a positive and significant impact on students’ consumption behavior.
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Review of Feng (2023): Multimodal Chinese Discourse: Understanding Communication and Society in Contemporary China
Author(s): Yani Zhao, Omer Hassan Ali Mahfoodh and Jingshen GeAvailable online: 08 April 2025More Less
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Review of Baudinette (2024): Boys Love Media in Thailand: Celebrity, Fans, and Transnational Asian Queer Popular Culture
Author(s): Sae ShimauchiAvailable online: 18 March 2025More Less
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Review of Hennebry-Leung & Gao (2023): Language Learning Motivation in a Multilingual Chinese Context
Author(s): Wei XuAvailable online: 06 March 2025More Less
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A Welcome and Farwell Message
Author(s): Howard Giles, Herbert Pierson and Marinus van den BergAvailable online: 22 December 2023More Less
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Language learner self-management
Author(s): J. Rubin
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