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Languages in Contrast - Online First

Online First articles are the published Version of Record, made available as soon as they are finalized and formatted. They are in general accessible to current subscribers, until they have been included in an issue, which is accessible to subscribers to the relevant volume

4 results

    • Contact-induced grammatical change?

      Available online: 27 August 2021
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      Abstract

      The paper discusses how language contact and borrowing can be established as a critical factor of quantitative and/or qualitative changes of abstract grammatical patterns, in particular if languages are genetically and areally closely related and thus structurally similar. More specifically, it deals with the question of whether the word-formation pattern of proper name compounding in German and Dutch is an instance of grammatical borrowing from English, as is often claimed in the literature. To this end, we conduct a structural analysis of the pattern in the three languages based on original and translation corpus data. We show that the pattern which, at first glance, seems to be identical in all three languages has in fact different properties in each language. Although this does not necessarily preclude transfer from English, we conclude that there is no evidence in favour of such an influence.

    • Engaging with customer’s emotions

      Available online: 20 July 2021
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      Abstract

      Informational-persuasive discourse may be encoded in promotional strategies through which a given product is described in a positive way to persuade potential customers. For this, evaluation may appeal to reason or may tickle emotions ( ). This study compares the way in which advertising texts for herbal tea engage with customers’ emotions in English and in Spanish. We examined the strategies of ‘enjoying the experience’ and ‘aesthetic appeal’ from an Appraisal Theory approach ( ). We categorised these according to the attitude sub-systems of ‘affect’, ‘appreciation’, and ‘judgement’, determined how explicit the evaluation was, and identified gradable resources. Results show that English texts display more ‘affect’-like resources that can awaken a desire in the customer. By contrast, in the Spanish sample ‘appreciation’ resources that evaluate the composition of the product play a greater role. ‘Enjoying the experience’ seems to engage with the customers’ emotions more overtly than ‘aesthetic appeal’.

    • A questionnaire-based study of impersonalization in Romanian and English

      Available online: 21 May 2021
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      Abstract

      This paper is the first contrastive study of impersonalization in Romanian and English. Taking an acceptability judgment approach, we describe the functional potential in all impersonal uses of not only the pronouns ‘one’, ‘you’ and ‘they’ but also the lesser studied passive. We find inter alia: a similar division of labor in the languages between ‘you’ and ‘they’ for contexts paraphrasable as, respectively, ‘everyone’ and ‘someone/some people’; a wider range of uses for pro-dropped ‘they’ than for its overt counterpart, as hypothesized in previous research; and a preference in English, but not Romanian, for passives to ‘they’ especially in contexts like ‘they’ve stolen my wallet!’, where the referent is entirely unidentifiable and likely to be singular. Levels of identifiability and number, each of which has been suggested in a separate semantic map as necessary for capturing impersonalization, are also shown to interact, supporting a proposal to combine them in one map.

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