Pragmatics & Cognition - Volume 28, Issue 2, 2021

This paper proposes a pragmatic solution to utterances where the various indicators of time and aspect (tenses, lexical-conceptual features of Aktionsart, adverb phrases and contextual cues) seem to have divergent temporal reference and aspectual properties. This type of cases is usually treated at the semantic level as ‘mismatches’ and resolved compositionally through logical operations of ‘aspectual coercion’. We suggest on the contrary that no such effect of ‘mismatch resolution’ or ‘coercion’ is at work: these utterances are worked out inferentially according to the various pieces of evidence they provide for their relevance, in line of Deirdre Wilson’s and Dan Sperber’s (1995) relevance theory. Such utterances give rise to cognitive effects that are hardly attainable by apparently more literal formulations, while being cost-effective. Our analysis follows the work of Escandell-Vidal and Leonetti (2011) about the rigidity and thus prevalence of computational linguistic expressions, called ‘procedural expressions’ by Blakemore (1987) within Sperber and Wilson’s (1995[1986]) framework, relevance theory.

Expressive adjectives or expressive expletives have been argued to voice the speaker’s attitude towards the referent of the noun with which they co-occur, even though the attitude may be felt to be expressed about the referent of another sentential constituent or the state of affairs alluded to in the sentence where they are inserted. A previous pragmatic approach suggests that this is possible because these expletives perform an individual speech act, while a syntactic approach posits a feature whose detachment from a particular constituent enables the speaker’s attitude to target the referent of another sentential constituent or even on the entire proposition expressed. This paper proposes an alternative relevance-theoretic account of the interpretation of utterances containing expressive expletives, which considers pragmatic factors and the cognitive processes in comprehension. It is grounded in contributions on the output of lexical pragmatic processes and the role of paralinguistic clues in utterance comprehension.

In this article I analyse object labelling image macro internet memes as multimodal metaphors, taking the Distracted Boyfriend meme as a case study. Object labelling memes are multimodal texts in which users add labels to a stock photograph to convey messages that are often humorous or satirical in nature. Using the relevance-theoretic account of metaphor, I argue that object labelling memes are multimodal metaphors which are interpreted using the same processes as verbal metaphors. The labelling of the image guides the viewer in the construction of ad hoc concepts, and it is these ad hoc concepts that contribute to the overall meaning that is communicated. The analysis in this article is rooted in the relevance-theoretic claim that pragmatic interpretive processes are triggered by all and any ostensive acts of communication. I also draw heavily on Deirdre Wilson’s work on lexical pragmatics to show how this plays out in the case of a multimodal digital text. Memes, like verbal metaphors, do not require a special theory or framework. They can be understood as ostensive stimuli which trigger the search for an optimally relevant interpretation.

Cognitive-pragmatic approaches to how metaphors are understood view the activation of perceptual or motor effects as inferred (Steinhart 2001; Bergen 2005; Wilson and Carston 2006; Carston 2010; Gibbs and de Macedo 2010; Wilson and Carston 2019). Crucially, inferences elicit conceptual representations, e.g. in the form of implicatures, and/or mental simulations, e.g. in the form of imagery, memory, an impression and other private elements. Emotional effects, being non-conceptual, must be left out of this picture. But evidence in neurolinguistics and psycholinguistics has shown that metaphors activate brain regions linked to emotions (for a review, see Ifantidou 2019; Citron 2020), and that in L2, in the absence of fully-propositional meaning (due to unknown words), metaphors yield meaningful interpretations by evoking imagery, impressions, emotions (Ifantidou 2019, 2021a, 2021b; Ifantidou and Hatzidaki 2019). Drawing on relevance-theoretic views, we would like to argue that metaphors are processed in not entirely propositional terms. Subjective experience heuristics (originally proposed as “availability heuristic” by Tversky and Kahneman 1974; Schwarzand and Wänke 2002; “affect heuristic” by Zajonc 1980) allows making rapid responses by absorbing emotions, imagery, impressions, into the interpretation process, an ability which outweighs (the need for) standard inferential reasoning processes. Such a position is likely to apply to non-metaphorical language, too and thus pervade linguistic processing in general.

Deirdre Wilson (2018) provides a reflective overview of a volume devoted to the historic application of relevance-theoretic ideas to literary studies. She maintains a view argued elsewhere that the putative non-propositional nature of (among other things) literary effects are an illusion, a view which dates to Sperber and Wilson (1986/1995: 224): “If you look at [non-propositional] affective effects through the microscope of relevance theory, you see a wide array of minute cognitive [i.e., propositional] effects.” This paper suggests an alternative, that modern-day humans have two apparently different modes of expressing and interpreting information: one of these is a system in which propositional, cognitive effects dominate; the other involves direct, non-propositional effects. The paper concludes by describing two ways such affects might be assimilated into relevance theory. The first, to accept that humans are much more than merely cognitive organisms; the second, to rethink quite radically what we mean by cognition.

It is generally acknowledged that onomatopoeia poses challenges for translation. However, there is little research into the translation of onomatopoeia in Pragmatics. This study seeks to examine the nature of onomatopoeia and its implications for translation from the perspective of relevance theory, addressing, in particular, the following questions: (i) Can notions from pragmatics help to account for the perceived challenges involved in translating onomatopoeia? (ii) Would the showing-meaning nature affect the translation of onomatopoeia? (iii) What other factors result in difficulties in translating onomatopoeia and why? To this end, a corpus-based analysis of onomatopoeia was conducted using user-generated data provided by Cookpad Inc. Findings show that the relevance-theoretic notions of the showing-meaning continuum and perceptual resemblance can indeed help account for the perceived challenges in translating onomatopoeia. Findings also show that stylistic aspects, such as types of expressions and text types, also impact on the translation of onomatopoeia.

In line with recent interest in weak and often not fully determinate effects of communication permeating relevance-theoretic research, I contribute a discussion on two possible sources of speaker-intended indeterminacy within explicit import of an utterance: one residing in an intentionally underspecified location of an ad hoc concept between literal or non-literal (e.g. metaphorical or hyperbolic) interpretation, and the other lying in the higher-level explicature of an utterance, and being related to propositional attitude (e.g. pretence, reporting, dissociation) or speech-act description (e.g. complementing, reproaching). In both cases, the speaker leaves a certain amount of indeterminacy concerning the degree of her commitment to the content communicated, by not indicating where precisely the concept or the attitude is to be located on the literalness-metaphor continuum or on the continuum of various propositional attitudes/speech-act descriptions, respectively. Using a number of illustrative examples drawn from television discourse, I try to show that this kind of intended indeterminacy gives rise to communicative effects of a non-propositional kind. Additionally, the analyses presented here support the deflationary view of figurative uses of language, on which they form continua with non-figurative utterances.

Research in Critical Discourse Studies has for long recognised the central role that both direct and indirect communicative strategies play in the reproduction of social inequality, but a main proponent of this approach has expressed scepticism with regard to the contribution that theories of pragmatics which specifically focus on speaker intentions can make to its agenda. This paper sets out to examine how relevance theory’s theoretical machinery can be applied to the critical discussion of ideology in discourse, by offering insights that overcome the limitations imposed by this concentration of its precursors on speaker intentions. More specifically, I discuss how the cognitive perspective that relevance theory adopts can inform our understanding of the way in which ideological effects automatically arise during spontaneous utterance interpretation. After accounting for the derivation of these effects, I briefly suggest how it can additionally be taken to underlie the propagation of ideologies through discursive practice.

This article is about truth and relevance. It first discusses the concept of truth in formal semantics and pragmatics, mainly the Gricean, neo-Gricean and post-Gricean approaches to meaning. What is particularly crucial is the relationship between pragmatic meaning and truth, since, from a Gricean perspective, meaning is defined as non-truth-conditional, which in turn raises the question of how truth can be a pragmatic issue. A second issue is the relationship between truth and relevance, as developed in relevance theory. A third key point is how truth matters as regards the common ground. In order to illustrate how truth is connected to the common ground, bullshit, post-truth, fake news and lies are discussed, which raise the issue of how truth can be defeated in verbal communication, and mainly how false assumptions can be entertained as true.