Pragmatics and Society - Volume 10, Issue 4, 2019

Abstract

The present study explores the discursive practice of the hospitality industry in addressing competence-based, benevolence-based, and integrity-based accusations of trust violation made by dissatisfied customers on TripAdvisor. Authentic negative online reviews written by dissatisfied customers and the corresponding responses by hotel management downloaded directly from TripAdvisor are analyzed qualitatively with Nvivo10. Results show that hotel management has the strongest preference for apology, followed by implicit denial and then explicit denial when dealing with the three different types of accusations of trust violation. The findings will enhance our understanding of trust and its repair, and benefit hospitality practitioners responsible for handling online criticisms and complaints.

Abstract

The present study sets out to investigate an important aspect of gendered performance, namely, the presence of interactional metadiscourse in conference presentations delivered in Persian. The study pursues two primary objectives: firstly, to compare the quantity and quality of interactional metadiscourse markers as expressed by male and female academics; secondly, to investigate some other factors influencing the phenomenon under investigation. The data include twenty-four conference presentations by twelve males and twelve females. The quantitative analysis showed a statistically significant difference in the use of interactional metadiscourse by male and female presenters. However, the qualitative analysis helped the authors to identify more similarities than differences. In point of fact, such factors as academic status and nativeness had caused the speakers to use different metadiscourse strategies.

Abstract

Contextualization is a widely-discussed topic in the field of linguistics. Although it is generally agreed that contextualization is a dynamic process of interaction among the heterogeneous contextual factors, one still lacks a coherent explanation of how the interactions enable a language user to construct a meaningful text/utterance. From an Activity Theory perspective, language use can be termed as a rule-governed activity. The activity itself is the context of a subject’s decision-making, and contextualization is nothing but the actualization process of a language use activity. During the process, the subject strategizes her/his linguistic choice to build the textual outcome in light of the hierarchical text functions, namely, the conventionalized and situational functions of prospective text (at the higher strata), which respectively embody the social-cultural and situational factors constraining her/his actions, and the conventional function of textual tools (at the basic stratum), a foremost factor conditioning her/his operation. When there are contradictions among these functions, the subject needs to prioritize the one at a higher stratum. This can be exemplified by three typical cases of language use: translation, pseudo-translation and self-translation.

Abstract

This paper describes how bilingual colleagues living in Hong Kong make small talk in instant messaging to achieve various business-oriented goals and construct multiple identities in the discursive process. Guided by James Paul Gee’s revised framework of discourse analysis, the analyses evidenced that, overall, colleagues use small talk in instant messages to maintain minimal ties with distant partners, fill in silence during computer work, affect informal decision-making at work, and to diffuse useful surrounding information into business talk. These instances interplay with different affordances provided by the gadgets in the instant messenger interfaces. Such creative usage, together with the perceived nature of online interaction and instant messaging, results in multiple and turbulent identities circulating in the broader context of workplace discourse. The article concludes by arguing that computer-mediated communication has offered participants an emerging modus of interacting socially, beyond the physical and psychological constraints of time and space.

Abstract

This study attempts to show the role of translation in giving meaning to conflicts whether by reproducing the dominant political beliefs of a particular media society or by resisting counter-ideologies that come from foreign sources of information. It utilizes Critical Discourse Analysis as an effective method for the analysis of power relations behind news reporting. The research uses a corpus from international media and their equivalent texts into Arabic between 2013 and 2017. The data covers events on conflicts in Syria, Iraq, Bahrain and Yemen, each article reporting issues about conflict and its impact on arenas of struggle. Through this case study of transediting, I will explore how textual analysis can unravel power relations and hegemonic orders of discourse. The study shows that translation is a site of conflict and has much to say about reasons for conflict and the complex relationship between language and power. The proposed tools of analysis in this study are based on functional language analysis and will show how language structuring, in particular transitivity analysis, articulates the logic created by the media outlet regarding reasons for conflict. The case study concludes that different media structure the current wars in the Middle East in different chains of causal dependence that can impact the reading positions of the readers.

Abstract

A common Chinese addressing practice is to address non-kin people with kinship terms, a phenomenon sometimes described as ‘kinship term generalization’. Previous studies have mainly focused on the characteristics and functions of kinship term generalization, confined to certain specific generalized kinship terms (GKTs for short), and limited to GKTs in some Chinese dialects or certain Chinese literary works. The present study adopts the socio-pragmatic perspective to examine the phenomenon among Chinese graduate students, a social group not heeded in the literature. Based on the analysis of the data collected, we argue that Chinese graduate students’ varying use of GKTs in academic settings is a pragmatic strategy, characterized by the family-centered cultural values of the Chinese society. It is hoped that the present study at the intersection between pragmatics and sociolinguistics may enrich the study of address forms in general, and in particular of Chinese GKTs.

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