Pragmatics and Society - Volume 12, Issue 2, 2021

Abstract

This is the second part of a two-part article which proposes an enhanced approach to eco-discourses after weighing the (dis)advantages of mainstream Critical Discourse Analysis (CDA) and Positive Discourse Analysis (PDA). Part I (Chen et al. 2021) explored the theoretical grounding for an enhanced PDA, introduced the research method and then, based on the adapted analytic framework of Stibbe (2016), undertook a critical analysis of the discourses of Shell Oil Company (SOC). Part II uses the same analytic framework to analyse Greenpeace USA’s (GPU) discourse and compare it to the SOC discourse. The emphasis in Part II is on the exploration of potential fissures in the discourses across difference, and the possible common grounds upon which to design alternative discourses that are empathetic, comprehensible and legitimate to a coalition of social forces. Practically, Part II finds that the two groups use similar discourse strategies, such as salience and framing, but with different orientations. Methodologically, Part II argues that corpus-aided comparative discourse analysis, with a focus on discourse semantics, will facilitate the identification of ‘greenwashing’ strategies that strengthen and stabilize current hegemonic social order. This part also points to avenues of alternative discourses which exploit the inherent contradictions or fissures within that hegemonic order. Theoretically, the paper suggests that within an enhanced Positive Discourse Analysis approach, it is also important to seek out points of convergence between progressive positions and to articulate these within a hybrid, counter-hegemonic discourse that maximizes its potential for uptake, while it destabilizes the prevailing discourses at precisely the fissure points identified.

Abstract

The present study propounds a novel discourse-semantic approach that problematizes the social semiotic analysis of visual narrative in two respects: (i) the lack of a model that can explain the plurifunctional structure of visual acts of communication in general and (ii) the failure to provide the deep structure underlying the characters and/or objects in visual narrative in particular. Redressing these two shortcomings, the approach is methodologically geared towards analysing the visual narrative grammar that encodes the 2017 BBC image-enabled news story of Islamic State (IS). The proposed approach rests on two theoretical models: (i) Roman Jakobson’s (1960) communication model of language functions; (ii) Algirdas Julien Greimas’s (1966, 1987) structural-semantic model of actant grammar. The study has reached two major findings. First, theoretically, the visual narrative analysis of images demands the presence of both (1) a theory that can adequately explain the plurifunctional structure associated with the semiotic complexity of visual communication and (2) a structural-semantic model that reveals the deep structure of the actants that enable the dramatis personae to relate to the events featuring in the mono-/multimodal discourse of narrative. Second, on a practical level of the BBC’s visual storyline, IS has been represented within three actant-based enunciation-spectacles: (a) victimhood with Subject versus Object, (b) beneficiariness with Sender versus Receiver, and (c) villainy (self-presented and other-presented) with Opponent/Victim versus Helper.

Abstract

Hawkins (1994, 1999, 2004, 2014a) proposes a performance-grammar correspondence hypothesis, claiming that grammars can be shaped by processing systems with reference to the degree of preference in communication. Given that Hawkins’s proposal mainly highlights the role of efficiency in language comprehension, this paper demonstrates that parsing principles can also be employed to account for language production. Based on an analysis of the production mechanism behind multiple occurrences of the Chinese reflexive ziji ‘self’ in a single clause, it shows that the notion of intersubjectivity can sometimes play a significant role in sentence planning, in the sense that the Chinese reflexive assists speakers to produce an utterance in line with the principle of efficiency, which will in turn help hearers compute the intended meaning by identifying potential referents.

Abstract

Previous research on online travel communication has paid little attention to destination forums, where thousands of travellers worldwide post and view topics related to a place. The present study examines the functions of a destination forum on TripAdvisor. Through the first large-scale corpus-assisted discourse analysis of thousands of topic-initiating posts, this study identifies the functions of the forum, analyses how these functions are realised through prominent linguistic and discursive features, and investigates how these functions are performed by members at different levels of contribution and knowledge. The findings show that destination forums are functionally distinct from closely-related online travel texts and from forums in other professional contexts. This demonstrates the need to carry out detailed analyses of actual online travel communication across the spectrum to fully grasp the richness and subtlety of a set of interrelated forms of tourism discourse both as a whole, and as part of the whole.

Abstract

In the present study, we attempt to develop EFL learners’ metapragmatic awareness of English compliments, which still remains an under-researched issue. Initially, we conducted a cross-sectional survey with intermediate-level Iranian EFL learners, Persian and British English native speakers. Although the analysis of the language learners’ realization of compliments and responses to compliments seemed to indicate that their pragmatic development was overall adequate, it also suggested the influence of the native socio-pragmatic schema on their pragmatic performance. We therefore undertook a pragmatic instruction aimed at developing the EFL learners’ metapragmatic awareness of complimenting. The results suggested that through discussion, analysis, small-scale research, and reflections on the native and target pragmalinguistic and socio-pragmatic complimenting conventions the learners were developing metapragmatic awareness. Finally, we make recommendations for more effective pragmatic teaching in EFL contexts.

Abstract

One of the most crucial decisions to make for parents of children with Autism in Ghana (just like for others in most bilingual and multilingual environments) is what language(s) to use with their children. This study was conducted to first investigate the state of Autism in Ghana and then to unravel the language choices that parents make for their children and the factors that influence the choices they make. Through interviews, the use of observation and questionnaires, members of Autism Action Ghana, a support group for parents with children on the spectrum, were studied as a Community of Practice, as well as using Bourdieu’s concept of Cultural Capital. Data analyzed both qualitatively and quantitatively revealed that Autism Spectrum Disorder (ASD) is still a generally unknown and misconceived condition that receives no major government attention, so that parents are left with finding very expensive and limited support for their children on their own. 77% of the 35 respondents use only English with their children because of the advice they receive from therapists, in addition to the fact that all therapies available are in English, the fear of further delaying speech in their non-verbal children should they use more than one language, and the belief that English has more currency and will take their children further in life as compared to their indigenous languages, among others. One of the implications of the choice of English is that the children will eventually become functionally monolingual in a multilingual country and thus will be left with no choice when it comes to language.

Abstract

This paper gives a critical overview of analytical approaches dominating the field of discourse studies in the last three decades, from the perspective of their philosophical and formative bases: social constructionism and linguistics. It explores different conceptions of the theoretical nexus between these two bases leading to the emergence of three distinct yet complementary strands of thought (i–iii). The paper starts with poststructuralist views of discourse salient in (i) Laclau and Mouffe’s Discourse Theory. Laclau and Mouffe’s assumption that no discourse is a closed entity but rather transformed through contact with other discourses is taken as the introductory premise to present a large family of (ii) critical discourse studies, characterized as text-analytical practices explaining how discourse partakes in the production and negotiations of ideological meanings. Finally, the paper discusses (iii) three recent discourse analytical models: Discourse Space Theory, Critical Metaphor Analysis and the Legitimization-Proximization Model. These new theories take a further step toward consolidation of the social-theoretical and linguistic bases in contemporary discourse studies. The empirical benefits of this consolidation are discussed in the last part of the paper, which includes a case study where the new models are used in the analysis of Polish anti-immigration discourse.

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