Pragmatics and Society - Volume 12, Issue 4, 2021

Abstract

In the existing literature, no attempt has been made to inspect how men and women rhetorically manage their gratitude communications in the academic written discourse. To bridge this knowledge gap, the present article examined how students of different gender construct their thanking acts in the acknowledgements of their M.A. theses. Discrepancies between male and female postgraduates’ employment of linguistic patterns and gratitude themes were compared. The results showed that student writers’ gratitude communications to a certain extent are conditioned by the conventional rhetorical patterns of the academic genre. Remarkable gender variations were evidenced in the students’ selections of lexical items for encoding the thanking expressions, thanking modifiers, and gratitude themes of their acknowledgements. These gender discrepancies in gratitude communications are highly pertinent to the social expectations of masculinity and femininity, the students’ psychological orientations toward the emotion of thanking and their own value priorities.

Abstract

The current study reports on a variational pragmatic comparison of compliments and compliment responses between Egyptian and Saudi Arabic. Data were collected by using Discourse Completion Tasks from 443 Egyptian and 428 Saudi undergraduates, and were analyzed using adaptations of Yuan’s (2002) and Herbert’s (1986) models. The results reveal significant differences in politeness management between Egyptian and Saudi youth, particularly with Egyptians producing more explicit compliment strategies and Saudis showing stronger preference for implicit compliment strategies and combination patterns. Less difference is noted in compliment responses with only Egyptians exhibiting higher use of additional strategies. The findings are interpreted in light of politeness theory and the interplay between cultural values and linguistic behavior.

Abstract

A review of advertisement studies shows that there has been little attempt to examine infomercials in terms of rhetorical appeals and persuasive strategies. Therefore, this study sought to contribute to the existing literature by exploring the persuasive elements of Apple infomercials through Aristotle’s modes of persuasion to reveal the most frequent persuasive language features and structures and to study how such elements were utilized to promote the products and services of the company. A top-down approach based on Aristotle’s modes of persuasion was adopted to identify the rhetorical appeals of logos, ethos and pathos as well as the promotional tokens and patterns in the text. The descriptive findings provided evidence to demonstrate that although all the rhetorical proofs were employed in the corpus, emotional appeal was the most dominant. The findings of this research open new horizons for further studies on infomercials in general and persuasive rhetoric in specific.

Abstract

The present study examines the extent to which sociohistorical and political contexts influence the language attitudes of Israeli-Druze students to Hebrew as L2 and to Modern Standard Arabic (MSA) in Arabic-speaking schools. It is a pioneer explorative research study that compares students’ attitudes toward diglossia and L2. Using the Foreign Languages Attitudes and Goals Survey (FLAGS), the attitudes of second, fifth, and ninth graders in two different Druze schools were assessed. The results indicate a positive attitude towards L2 Hebrew, not only for instrumental purposes but also for integration into Israel’s multicultural society. The positive attitude to L2 Hebrew is greater in older students, while the attitude to MSA becomes more negative among older students. Their low motivation to learn cultural heritage MSA may contribute to an understanding of how to teach it better or differently, as well as how to encourage future generations to learn it.

Abstract

For a few decades now and most prominently promoted by the US, neoliberal economics have been on the rise, epitomized in recent austerity policies with regard to countries that have met financial trouble. In particular the drive for privatization of core public services relating to basic human needs, such as water, social services or pensions, has been increasingly criticized because of a perceived incompatibility between the profit motive and social solidarity. This article uses a corpus-based analysis of the discourse on privatization in the US of proponents supporting, respectively opposing it, with an overall corpus size of about 230,000 tokens. It examines how the two groups conceptualize privatization differently and which strategies are applied to fore- or background particular aspects of it.

Abstract

Literary works across cultures are never written in a vacuum. They depict the reality of the society where they are set. With the societal obligation of the writers to serve as righters, especially in Africa, this study attempts a pragmatic inquiry of the state of the Nigerian society as implicitly and artistically painted in Remi Raji’s poetry collection, A Harvest of Laughters. The known literature on Remi Raji’s A Harvest of Laughters have analysed the collection mainly from literary and ideological perspectives. Attention has not been given to the collection from a pragmatic perspective, hence the intervention of this study. Drawing insights from Jacob Mey’s Pragmatic Acts Theory, the study analyses the pragmatic imports in the collection with fourteen (14) randomly selected excerpts across different segments of the collection constituting the data. Data was purposively selected from different poems in the collection. The findings show that the two major discursive issues in the text are the depiction of the government as cruel and the portrayal of the citizenry as victims. The former was conveyed through the practs of oppressing, embezzling and deceiving, while the latter was revealed through the practs of suffering and hoping. The study concludes that pragmatics is a valuable tool in the demystification of texts.

Abstract

This paper examines public meetings in the Netherlands where experts and officials interact with local residents on the human health effects of livestock farming. Using Conversation Analysis, we reveal a ‘weapon of the weak’: a practice by which the residents resist experts’ head start in information meetings. It is shown how residents draw on the given question-answer format to challenge experts and pursue an admission of, for example, methodological shortcomings. We show how the residents’ first question functions as a ‘foot-in-the-door’, providing them with a strong basis for skepticism. By systematically challenging the expert responses, the residents exploit the interaction’s sequential organization, with the effect that the goal becomes them being convinced rather than being informed. Consequently, the withholding of consent becomes the residents’ ‘weapon’. Finally, we argue that in an age where expertise is increasingly contested, it is crucial to understand how, and to what end, this contestation may occur.

This article reviews English as a Lingua Franca: The Pragmatic Perspective$110

This article reviews Rethinking Language, Text and Context: Interdisciplinary Research in Stylistics in Honour of Michael Toolan9780815395768£115