Pragmatics and Society - Volume 14, Issue 1, 2023

Abstract

This paper investigates the interaction between language, culture, body and emotions. It is an aspect of cognitive semantics that discusses the Akan somatic nature of their body and therefore have existing lexical items, idioms and proverbs to comment on “wellbeing”. It is based on Conceptual Metaphor Theory by Lakoff and Johnson (1980) and Ethnopragmatics by Goddard (2006). A great parts of Akan expressions for “wellbeing” are tapped from body parts through their physical, cognitive, and emotional representations. The nature of the derived semantic patterns and how the Akans consider these somatic expressions, idioms and proverbs as important aspects of their language and culture are discussed. This paper argues that “wellbeing” as an emotion is transitional like a pendulum; one can be enjoying aspects of “wellbeing” for a moment and be in “distress” and “depression” a moment later.1

Abstract

This paper explores how readers of Chinese mainstream media editorials use disagreement strategies to attack the institutional face of the mainstream media organizations on Weibo. By quantitative and qualitative analysis, the disagreement strategies in Weibo comments were elaborated based on the logos-oriented and ethos-oriented distinction. It was found that logos-oriented disagreements were employed to criticize the content of the editorial, ethos-oriented ad-hominem disagreements were employed to attack the trustworthiness and impartiality of the mainstream media organizations, and ethos-oriented ad-personam disagreements were pure insults to express their negative emotions to the mainstream media organizations. The findings suggested that the online commenting space of Chinese mainstream media editorials is a public sphere of combined deliberation and liberal individualism. This study adds to existing literature the disagreement strategies used in online comments while shedding light on the role of online comments in the public sphere building in the Chinese social media context.

Abstract

This study compares the use of interactional metadiscourse in a British newspaper, the Daily Mail, and a British news magazine, The Economist, in reporting on the Brexit referendum. We adopted Hyland’s (2005a: 48–54) framework to analyze hedges, boosters, attitude markers, engagements, and self-mentions. One hundred news articles were randomly selected from online archives from February to June in 2016, during which time the debatable issue was discussed ardently. Quantitative and qualitative results of this study revealed both similarities and differences between the newspaper and the news magazine in the use of interactional metadiscourse. For example, quantitatively, the frequencies of boosters in both genres were similar; however, the newspaper used much more engagement markers and self-mentions whereas the magazine used more hedges and attitude markers. Qualitatively, while most self-mentions were the same in both genres, a unique choice of self-mentions was found in the news magazine.

Abstract

Commercial advertisements are considered informative discourse, whereas the manipulative effects of their verbal and visual strategies have been ignored. According to van Dijk (2006), manipulation in mass media is performed by drawing the audience’s attention to information A rather than to B, by providing irrelevant or incomplete information, and by playing emotional games. Since the analysis of manipulative effects of semiotic features used in advertisements is scarce, the present research project investigates the potential manipulative effects of semiotic aspects used in Persian printed advertisements, and the influence of the Iranian sociocultural context on designing these visual messages. A corpus of 160 Persian printed advertisements was analyzed; the results revealed that their semiotic features, especially those which are meaningful based on the sociocultural context of Iran, tend to inculcate relevant information and meaning in consumers, in order to control their minds and subsequently their purchases. The findings of this study include six theme-based categories of semiotic manipulation strategies: Celebrity images, Creative images, Punctuation marks, Natural images, Seasonal images, and Cultural images. The results are discussed along the lines of research methodology in discourse and semiotic analysis.

Abstract

COVID-19 poses a threat to social stability globally, which requires efficacious governance and public cooperation. To handle the COVID-19 pandemic, the Chinese national news media have mobilized the public to identify and collaborate with the nation. This paper investigates how war, chess, and examination metaphors, nation personification, and metonymies (i.e. the part representing the whole) are utilized in news reports and editorials to achieve the purpose. We adhere to the theoretical framework of Critical Metaphor Analysis and analyze 156 articles that are sourced from Xinhua News Agency and People’s Daily from January 22, 2020 to February 13, 2020. Besides demonstrating the specific entailments of these metaphors and metonymies, we also involve scenarios such as the ‘Heroic Fight’ scenario and the ‘Harmonious Family’ scenario. Those framing devices function to evoke patriotism and reinforce national identity by activating collective, historical, and cultural memories and evaluating in-group members positively.

Abstract

Expanding the research investigating compliments in CMC genres, this study explores reciprocal compliments from consumers and service-providers on Airbnb, a major tourism platform. Specifically, the study examines distribution of compliments in both guest reviews of Online Experiences (a virtual tourism service) and hosts’ responses to those reviews, focusing on compliment topics, their syntactic realizations, and their associated intensification strategies. Despite some similarities with prior research on CMC compliments with respect to the overall frequency and general expression of compliments, we also identified several differences related to compliment reciprocity as well as a greater tendency toward more formal language use in this professional digital context. These differences are likely related to the different relationships among participants, as well as different user goals when communicating on commercially-oriented sites versus social networking sites, demonstrating the need to expand the scope of CMC compliment research to include a broader range of platforms.

Abstract

This article presents a study of participants’ practices for closing buying-selling encounters in retail shops. The study shows how the handing over of a shopping bag with the items purchased serves as a resource for organizing the closing of the encounter. Further, taking its point of departure in the growing societal awareness of the environmental impact of plastic waste, the study investigates how customers’ increasing avoidance of single-use shopping bags contributes to changing their practices for closing a buying-selling encounter, as the bags no longer provide a resource around which the closing can be organized.

The article uses ethnomethodological conversation analytic (EMCA) methods to describe how customers and sales assistants create and maintain the local order of the shop and how they, through their multimodal and embodied contributions, bring societal discourses into the buying-selling encounter.

The data consists of 22 shopping sequences, recorded in Danish shops in 2018.

Abstract

The present article focuses on certain points in the semantics/pragmatics debate. Among these, one of the most interesting is the possibility of reconciling, independent of the context, certain aspects of meaning which have always been the subject of discussion in formal semantics, with the view that meaning is socially and situationally conditioned. Recent new insights concerning the importance of pragmatics for enriching the propositional content of the utterance should not lead to a radical contextualism that denies the assignment of any role at all to semantics. Instead, it is possible to argue that both dimensions, semantics and pragmatics, along with their constituent parts, offer fundamental contributions to the transmission and understanding of the overall meaning of a (spoken or written) text.

This article reviews Approaches to Internet Pragmatics: Theory and practice978-90-272-0807-1

This article reviews Smartphone Communication. Interactions in the App Ecosystem978-1-032-06066-8978-1-032-06067-5978-1-003-20057-4