Pragmatics and Society - Volume 2, Issue 1, 2011

In this paper we investigate the behavior patterns (both vocal and gestural) of Alzheimer patients and multihandicapped persons communicating with peers and therapists in an interaction situation. Communicative items were analyzed automatically and sorted into patterns. The results showed that despite their reported ‘linguistic’ disabilities, the patients not only played their role in the interaction, but were also able to lead the conversation and take initiatives. In spite of their vulnerability, both types of patients, particularly those with Alzheimer’s disease, exhibited the ability to integrate new information and to get involved in the dialogue.

Pragmatic disorders in children and adults have been the focus of clinical investigations for approximately 40 years. In that time, clinicians and researchers have established a diverse range of pragmatic phenomena that are disrupted in these disorders. Pragmatic deficits include problems with the use and understanding of speech acts, the processing of non-literal language, failure to adhere to Gricean maxims in conversation and discourse deficits. These deficits are found in several clinical populations including individuals with autistic spectrum disorders, schizophrenia, traumatic brain injury and right-hemisphere damage. However, what is less often investigated is the social impact of pragmatic disorders on the children and adults who are affected by them. In this paper, I examine what is known about pragmatic disorders in these clinical groups. I then consider the wider social consequences of these disorders, where consequences are broadly construed to include factors that act as indicators of social adjustment.

The emergence of enterprise culture has raised the issue of how techniques of governmentality are being used to re-make individuals and institutions as bearers of enterprising qualities. This paper examines one such specific technique of governmentality, that of the ranked list. The ranked list is interesting for three reasons. One, just about anything can be ranked. Two, it is a widely accepted and normalized communicative genre. Three, there are properties of the ranked list that make it particularly potent as a technique of governmentality, including the following: it is strongly oriented towards the consumer; it encourages the view of ranking as competition; and its hegemonic status makes it difficult to resist, so that any opposition to a proposal for ranking is usually put on the defensive.

Taking into account recent pragmatic and sociolinguistic approaches to irony, the present study investigates irony as a discursive resource Greek parliamentarians employ to fulfill their institutional roles and to negotiate verbal rules of conduct in highly institutionalized and confrontational debates. It is suggested that, besides criticism, parliamentary irony is used to sharpen attacks against the Opposition, to elicit vivid reactions from the audience and disaffiliate from, or align with, participants, to restore parliamentary order, and to establish cohesive ties between successive parliamentary speeches. Moreover, the recorded reactions to irony reveal that irony is considered a common and ‘legitimate’ discursive practice in the Greek parliament and is not negatively evaluated by Greek MPs. Such findings highlight the significance of contextual parameters for the sociolinguistic analysis of pragmatic phenomena and lead to a critical evaluation of those previous results which are based on the study of decontextualized and/or fictional ironical utterances and exchanges.

This study presents the particular discursive strategies used by some Arabic newspapers to serve the Islamist fundamentalists’ goals and strengthen their hegemonic ideology in the Middle East. It also describes the move to create and sustain a new wave of Occidentalism, the doctrine of negatively representing the West, a counterpart to Edward Said’s Orientalism, the doctrine of negatively representing the East. Occidentalism is a retaliatory ideological strategy that rebuffs hegemonic Western ideas; it is used by some chauvinistic Arabs trying to create a distorted image of the West in the minds of Middle Easterners. In this paper, I will investigate the negative side of the concept of Occidentalism, as exploited by today’s fanatics in their justification for attacking the West. Some Arabic newspapers contribute to fanaticism through antagonistic rhetoric that glorifies Pan-Arab brotherhood, chauvinistic Arab nationalism, and martyrdom. By glorifying these demagogic mottoes, such newspapers create an ideological polarisation against the West, in that they try to win their readers’ sympathy, control their emotions, and deepen their nostalgic feelings for the great Arab past.

The virtual community under consideration is called the Nigerian Village Square (NVS), ‘… a marketplace of ideas’. As an online discussion forum, NVS combines the features of listservs and newsgroups with a more elegant and user-friendly interface. While computer-mediated communication (CMC) technologies augment political discourse in established democracies, new media and mobile technologies create avenues for a virtual sphere among Nigerians. Therefore, the ideal virtual sphere guarantees equal access to all connected netizens, equal right for all languages in netizens’ linguistic repertoire, and it fosters democratic deliberation through policy debates, public dialogues and ‘online polylogues’. By linguistic marketing is meant discourse as a vehicle for ‘promotional acts’ and for ‘selling’ particular cultures and ideologies to multicultural and multilingual readers/audiences. One interpretation of this is in terms of asserting language rights and linguistic equality. The use of Nigerian languages with Nigerian Pidgin online is promotional and for existential negotiation. This results in language mixture which is an instantiation of freedom of speech, freedom of switch and freedom to switch. The underlying pragmatic motivation for top-down language mixture and alternation in Nigerian virtual discourse is attention-getting with the aim of inducing an interdiscursive writer-reader cognitive as well as communicative interaction. Other pragmatic functions of code switching discussed in the paper include allusive textuality, amusing phaticity, anticipated interactivity, affective expressivity and audience affiliation or alienation, among others. Thus, intertextuality is an explanatory technique for investigating previously unexplored phenomena in digital code switching.