Pragmatics and Society - Volume 6, Issue 2, 2015

The Complexo do Alemão, a group of 12 favelas in Rio de Janeiro, attracted the attention of Brazilian and International corporate media when the police and the army ‘pacified’ the favelas in 2010. Part of a broader political and economic project to make Rio de Janeiro ‘safe for large-scale events, pacification consists of seizing back territories from the control of drug dealers by installing permanent police units. This paper focuses on how different discourses on the ‘pacification’ of the Alemão simultaneously entextualized and projected trajectories of reception, interpellation and agency. It also delineates different and competing communicable maps (Briggs 2007) of these trajectories of signs. While looking at ethnographic evidence from local reception of mediatized signs and people’s own communicable maps, it draws attention to major gaps in communicable constructions of pacification, thus attempting to accentuate some complexities of Rio’s mainstream pragmatics of circulation.

In this paper, I offer a situated perspective on the political and semiotic landscapes of the circulation of racist and antiracist images and texts in and around a dark-skinned female character, Adelaide, in the popular Brazilian TV show Zorra Total. I aim to differ and defer the character as a sign, in order to undermine the character’s hegemonic frame of interpretation. First, I contextualize some resources used in a typical episode, including the character’s performance as a trajectory of racist signs about the black woman’s body. Next, I discuss the contemporary circulation of the character, confronted by the experience of discussing this character in an undergraduate classroom. In conclusion, I argue that by exposing trajectories of the black female body, it is possible to gather together its fragmented signs as a multi-layered and overlapping set, and I identify these trajectories as a blind spot in the history of Brazilian racism.

This article examines physical and linguistic sites through which women and words about women circulate along Latin America’s Interoceanic Road, running from the Brazilian to the Peruvian coast. I argue that the discourse on women circulates with specific linguistic-packaging, made and remade at different sites. In analyzing how these sites form ‘cartographies of communicability’ (Briggs 2005), this article engages Marilena Chauí’s discussion of the ‘semiophor’ (2000) to refer to people and things that once pulled out of daily circulation, take on new meanings beyond their material existence. By complicating the socially viable/acceptable identities offered/imposed upon these women – victims or voluntary agents, this article seeks to avoid reinscriptions of difference that “muzzle the subaltern” (Spivak 1988), advocating for a practice of ethnographic vigilance.

Although clinical criteria ultimately determine the pathological diagnosis of Alzheimer’s disease, ‘Alzheimer’s’ is also an ordinary sign, falling within a range of other possible signs, values and beliefs that define and are used to interpret dementia and mental diseases. While looking at talk-in-interaction in which two people diagnosed with Alzheimer’s interact with other people, this article tries to show that the way in which both lay and professional people interpret Alzheimer’s signs allows us to shed some light upon the core of the traditional and controversial dichotomy between normal and pathological. The interactions analyzed in this paper show how people oppose biomedical discourse, suggesting that other forms of interpreting aging and forgetfulness are possible. It has opened multiple cartographies or varied spheres of communicability influenced by the signs of Alzheimer’s.

Experiential and mediatized, Pentecostal Christianity is one of the most successful cases of contemporary religious globalization. However, it has often grown and expanded transnationally without clear authoritative contours. That is the case in contemporary Ghana, where Pentecostal claims about charismatic empowerment have fed public anxieties concerning the fake and the occult. This article examines how Pentecostalism’s dysfunctional circulation is countered within seminaries, or Bible schools, by specific strategies of pastoral training. First, I revisit recent debates on Protestant language ideology in the anthropology of Christianity, and stress Pentecostalism’s affinity with notions of flow and saturation of speech by divine presence. Second, I move to data collected in the Anagkazo Bible and Ministry Training Center, and investigate this institution’s pedagogical framing of Pentecostalism’s otherwise erratic flow of speech and power according to two normative operations: Biblical figuration and the emic notion of transmission as ‘impartation’. I conclude by stressing how the metapragmatics of figuration and impartation in Anagkazo requires an understanding of religious circulation that exceeds the dominant scholarly focus on religion-as-mediation.