Metaphor and the Social World - Volume 14, Issue 1, 2024

Abstract

This paper examines the conceptualizations of endometriosis-related pain by combining Conceptual Metaphor Theory (CMT) with a corpus-based approach. Endometriosis is a complex and multi-faceted condition, affecting one in ten people assigned female at birth and bearing serious consequences on one’s physical, social and psychological wellbeing. Especially in cases when the pain is invisible, communication resorts to violent metaphors implying harm, physical damage, or fight. These metaphors are thought to increase the likelihood of eliciting an empathetic response in the interlocutor. However, such narratives may be detrimental at the individual level (e.g., increasing pain catastrophizing) and at the community level (e.g., overshadowing the capacity of communities to construct and use metaphors in alternative ways). Therefore, this study presents an initial exploratory analysis of metaphorical source domains in descriptions of endometriosis-related pain written in online, freely accessible blogs. Metaphorical expressions were manually annotated in a sample of KWICs basing on the MIPVU procedure and thematically categorized. The adoption of a bottom-up and top-down approach within a qualitative framework allowed an empirically grounded analysis of candidate source domains, which calls for further quantitative testing.

Abstract

Researchers have long recognized the role of metaphor in conceptualizing states. We contribute to research on the conceptualization of state concepts in two ways. First, we identify a not-yet-recognized metaphor system commonly used to conceptualize states: states are physical qualities. We contend that states are physical qualities is an elaboration of the image-schematic states are locations metaphor, with a higher degree of specificity, affording entailments not supported by states are locations. After introducing the physical qualities metaphor system, we examine the function of states are physical qualities in the social world, finding that people use it to evaluate objects across many domains. Specifically, there is a significant distinction between two prototypical physical qualities – processed and unprocessed – used to conceptualize socially salient state differences, with “cooking” as the prototypical form of processing. Particularly in the domain of aesthetic evaluation, this is seen in the metaphor authentic is unprocessed. In practical domains such as sports and science, this is seen in the metaphor developed is processed. In all these cases, the evaluation of people and objects is grounded in the perception of their states, comprehended as physical qualities.

Abstract

This paper investigates the socio-political implications of sceptical metaphors in French discourse about the climate crisis. Existing literature has demonstrated the prevalence of religion metaphors in English sceptical discourse. Yet, in France, religious references in language use are limited as such references have been considered “anti-revolutionary” since the storming of the Bastille, in 1789. I thus ask to what extent sceptical metaphors in French climate crisis discourse differ from English sceptical metaphors. To this aim, I conduct a corpus-based study relying on texts published in the extreme-right wing French newspaper “Valeurs Actuelles”. The metaphors identified in this corpus are analysed so as to uncover the mini-narratives related to sceptical metaphor scenarios. Consistent with existing literature, the analysis establishes the prevalence of the religion scenario. However, the research highlights significant argumentative exploitations: metaphor users define the source concept according to cultural viewpoints on religion and ideological understanding of the religious lexicon. I demonstrate that religion metaphors prevail because associated source concepts (environmentalism as islam) are not conceived as being part of the domain of religion, according to these (extreme-right-wing) discourse producers.

Abstract

The present study contributes to the growing body of work on the pandemic-time use of the war metaphor in public discourse, by focusing specifically on military metaphors in the media discourses of two post-Yugoslav, post-conflict states. Using the approach of Critical Metaphor Analysis, the paper explores the discursive realizations of the war metaphor in this context, with a particular focus on metaphor extension, metaphor entailments, and effects of earlier conflict memory on discursive use of the metaphor. The results show how metaphor entailments may vary according to the kinds of war made salient in discourse. Several forms of discursive use grounded in linking metaphorical and literal senses of war are identified, as creating specific local meanings, which in the case area observed worked to relate representations of threat to dominant instrumentalizations of historical memory and ongoing nationalist discourses. Beyond the local context, the findings are used to discuss some aspects of pandemic-time war metaphor use important both for the theorizing of adversarial metaphors in public discourse, and for more nuanced analyses of the discourses of crisis.

Abstract

This article explores the way in which social media and its relation to mental health is metaphorically conceptualized in newspaper opinion discourse. We discuss the extent to which metaphoric expressions are used creatively and whether they convey positive or negative evaluations. For this purpose, a 10,000-word sample of opinion articles from two British newspapers was collected and analysed. The main research questions are: (1) How is social media conceptualized? (2) To what extent is social media conceptualized by means of creative expressions? (3) Are social media metaphors more likely to be evaluative or non-evaluative? If so, what is the predominant value? (4) How are mental health and well-being conceptualized? (5) Do authors identify positive or negative effects of social media on mental health and well-being? Results show that the main source domains used to conceptualize social media are person, drugs, place, object, war, journey and competition. Creative social media metaphors typically make use of the person, drugs and place source domains, and evaluative metaphors more frequently project a negative evaluation.

Abstract

Dark personalities are those that are malevolent and antagonistic. Underlying such tendencies may be some attraction to perceptual darkness, given that darkness has been symbolically linked to malevolence and evil throughout human history. In the present research (total N = 501), participants were asked to choose whether they prefer dark or light as abstract perceptual concepts. Preferences for darkness were non-normative as well as informative concerning interpersonal functioning. Specifically, dark-preferring individuals scored lower in agreeableness or higher in antagonism (Study 1) and they also exhibited lower levels of prosocial feeling and personality in the conduct of their daily lives (Study 2). An attraction to darkness therefore belies tendencies toward antagonism and callousness. In total, the research highlights the manner in which a simple preference judgment involving metaphor-rich stimuli can be used to gain key insights into the motivational substrates of social functioning.

Abstract

This article compares diachronic and cross-linguistic uses of source domains for framing the target domain of trade in governmental discourses under the presidencies of Bill Clinton, Jiang Zemin, Donald Trump, and Xi Jinping. Taking a socio-cognitive approach, we examine trade metaphor use across time periods (1993–1997 vs. 2017–2021) and languages (American English vs. Mandarin Chinese) in nationally dominant discourses. At the micro-level of trade corpora, both the quantitative and qualitative analyses show that the higher-level source domains (e.g., building) and their (re)constructed lower-level source domains (e.g., cornerstone vs. pillar) are semantic fields whose use varies with discourse contexts. The usages of the distinct lower-level source domains highlight divergent cognitive forms of trade ideologies, which are embedded in dynamic political structures; they help reveal the implicit trade relations and ideological motivations at the macro-level of trade discourse contexts. The macro-level analyses reveal that nationally dominant discourses are constructed around domestic and global interests, and that power relations are (re)constructed diachronically and challenged transnationally through dominant discursive practices.

Abstract

This article offers my personal assessment of the recent efforts to censor certain metaphors in higher education within the United States. Many universities have created extensive speech codes that censor various metaphorical words and phrases for their potential harm, especially for possibly being offensive to different individuals and marginalized communities. I discuss some of the problems with these efforts and offer a brief defense of the importance of metaphors, good or bad, in our public conversations.

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