Metaphor and the Social World - Volume 7, Issue 1, 2017

This paper contributes to the study of religious metaphor by combining discourse analysis with cognitive semantics. In particular, it engages in a diachronic study of 30 pamphlets written by British Quakers and addressed to the general public to investigate the consistency of metaphor use in that genre across three and a half centuries. Consistency is seen as metaphors recording the same source domains and/or scenarios and/or lexical realisations across time, with maximum consistency meeting all three criteria.

Utilising the notions of genre and discourse community along with metaphor domains and scenarios, the analysis shows that among 19 metaphor domains that occur in texts from at least two different centuries, just under 60 per cent are highly or maximally consistent, with domains of maximum consistency being the largest group. The changing purposes of the pamphlet genre and the evolving social and historical contexts do not diminish this long-term metaphor consistency.

This overall finding is explained with recourse to the dual-processing/representation theory of religious cognition, which posits a difference between theological and basic everyday representations and processing of God concepts. Quakerism shows an overall lack of abstract theology, with Quakers instead establishing various metaphors for God to express their lived experience of the divine. The remarkable consistency of metaphors in Quaker pamphlets suggests that Quakerism makes God concepts intuitively meaningful and relevant.

This article investigates examples of the blocking or development of empathy in videoed discussions between three pairs of conservative Muslim and Christian believers. The analysis focusses on the use of figurative language in the discussions with the aim of identifying examples of metaphor appropriation, and reveals three types of shared metaphor usage. The first is shared language based on the overlapping semantic fields that Christians and Muslims draw on in order to describe their experience. The second consists of appropriation that appears to contribute to the blocking of empathy through the imposition of narratives with specific assumptions. The third involves discourse convergence and empathy development, demonstrating the potential of this type of discourse format to promote bridge building between particular individuals at specific moments in a discourse.

This article investigates the use of biblical stories and text in the preaching of Joshua Feuerstein, a popular Facebook evangelist, and focuses on how biblical stories are used to position the viewer in comparison to biblical characters and texts. Taking a discourse dynamics approach ( Cameron & Maslen, 2010 ), a corpus of 8 short videos (17 minutes 34 seconds) and their comments (2,295) taken from the Facebook are analysed first, for the presence of metaphorical language and stories taken from the Bible. Second, they are analysed for the role of metaphor in the narrative positioning ( Bamberg, 1997 ) of the viewer, particularly as it relates to Gibbs’s notion of ‘allegorises’, or the ‘allegoric impulse’ ( Gibbs, 2011 ). The corresponding text comments from the videos are then also analysed for the presence of the same biblical metaphor, focusing on how commenters interact with the metaphor and Feuerstein’s positioning of them. Findings show that biblical metaphorical language is used to position viewers and their struggles in the context of larger storylines that compare everyday experiences to biblical texts. This comparison can happen both in explicit narrative positioning of viewers with explicit reference to the Bible, and implicit positioning, through the use of unmarked biblical language. Analysis of viewer comments shows that use of metaphorical language is successful in building a sense of camaraderie and shared belief among the viewer and Feuerstein, as well as viewers with one another.

This article focuses on Gandhi’s use of biblical metaphor in the English translation of his autobiography “The Story of My Experiments with Truth” (1940). The aim of the analysis is to show how Gandhi appropriated Christian ideology to his own life story when presenting it to an English-speaking audience. Given that metaphor use is “seldom neutral” ( Semino, 2008 , p. 32), underlying conceptual mappings can be revealing, particularly when the same conceptual frame is employed systematically across a text or discourse situation. Analysis of the English translation reveals a use of biblical metaphor which may constitute a deliberate appropriation of Christian ideology. This article suggests potential motivations for this appropriation, linking the text’s metaphor use to Gandhi’s desire to reform Hinduism and intention to counter the rising tide of Hindu-Christian conversion that threatened the success of his campaign for Indian political and spiritual independence.