- Home
- e-Journals
- Metaphor and the Social World
- Fast Track Listing
Metaphor and the Social World - Online First
Online First articles are the published Version of Record, made available as soon as they are finalized and formatted. They are in general accessible to current subscribers, until they have been included in an issue, which is accessible to subscribers to the relevant volume
-
-
Planting tax : Growth metaphors in Japanese children’s multimodal conceptualization of taxation
Author(s): Xiaoben YuanAvailable online: 28 August 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis study examines how Japanese sixth-grade children aged 11–12 use multimodal metaphor to conceptualise taxation in a public civic contest. While previous studies have shown that children use metaphor to construct meaning, much less is known about how children use image and short text to explain taxation as a civic process, including what tax is, how its effects develop, and what kinds of public benefits it enables. Drawing on a corpus of 712 tax-themed postcards produced by children in Akita, Japan, the study analyses 28 instances of the attributional metaphor tax is a plant. Although less frequent than dominant relational metaphors such as support, plant is analytically significant because it reworks conventional civic meanings through the connected ideas of growth, cultivation, and development. Adopting a children-as-theory-makers perspective, the study investigates how this metaphor is realised across visual and verbal modes and how it makes children’s understandings of taxation publicly interpretable. The findings identify three recurrent subtypes: tax is a flower, tax is a seed/seedling, and tax is a tree/leaf. These subtypes model taxation respectively as visible civic flourishing, delayed investment in future wellbeing, and a sustaining source whose benefits branch across public life. mono-visual realisations are most frequent, showing that much of the conceptual work is carried pictorially, while metonymic cues such as coins, schools, hospitals, roads, police cars, houses, and public-service icons specify the civic domains to which the plant metaphors apply. The study argues that these postcards are not merely illustrative responses but acts of theorising, in which children creatively transform culturally available meanings of taxation into publicly intelligible models of social contribution, future growth, and collective care.
-
-
-
-
Blind beholding : Schemas, metaphor, and blending in descriptions of seemingly opposing religious experiences
Author(s): Peter Richardson and Charles M. MuellerAvailable online: 14 July 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis paper examines how contemporary Christian contemplative discourse integrates two apparently opposed construals of religious experience: relational intimacy with a divine entity and non-conceptual states of pure awareness. We argue that relational intimacy is conceptualized through warmth, connection, spatial proximity, shared will, and resonance, underpinned by a linked goal schematic structure. By contrast, non-conceptual awareness is conceptualized through release, falling, dropping out, darkness, and the cessation of attentional movement, while also exhibiting various degrees of source-path-goal attenuation. Despite their apparent incompatibility, this paper argues that conceptual blending allows these perceived experiences to be encapsulated within a single framework of belief and practice. Focusing on Cynthia Bourgeault’s (2016) The Heart of Centering Prayer, we demonstrate how her use of the metaphor scenario of entering the cloud, drawn from the Christian mystical classic The Cloud of Unknowing, offers one such example. The analysis shows how metaphor and blending enable contemporary contemplative discourse to negotiate the social and theological boundary between Christian relational theism and nondual spirituality.
-
-
-
When university is a journey : The deliberate use of journey metaphors on university websites
Author(s): Yana Talybova, Natalya Mongilyova and Gülsüm Songül ErcanAvailable online: 07 July 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis article aims to determine the suggestive potential of journey metaphors deliberately used on university websites. The data of the research comprises homepage texts from 100 American university websites. The Critical Metaphor Analysis is applied as a primary method that consists of three stages: Identification, Interpretation, and Explanation. The Identification stage demonstrates that the university is represented through the journey source domain, which encompasses the elements: start, path, path-making, obstacles, exploration, and destination. The Interpretation stage reveals six metaphorical mappings, with the most frequent one — student — a pathmaker, highlighting the importance of prospective students to the universities. The Explanation stage outlines the rhetorical and ideological functions of the journey metaphors: reducing applicants’ admission anxiety and naturalizing a neoliberal vision of higher education rooted in individualism, the “American Dream,” and pragmatism. The findings show that the university is a journey metaphor constructs an attractive digital image of the institution by framing education as a personal investment and unlimited social mobility, while obscuring systemic inequalities and the commodified nature of contemporary academia.
-
-
-
Metaphors of happiness in Spanish : Ratings of affective valence, imageability, and familiarity
Author(s): Florencia Reali and Rodrigo Andrés Ponce de León ChelleAvailable online: 07 July 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis paper investigates the affective dimension of metaphor meaning. Previous research has extensively examined the role of metaphor conventionality in metaphor comprehension, however, less attention has been given to whether the level of conventionality — a metaphor’s familiarity or salience — is related to its affective component. This study addresses that question in the context of happiness metaphors in Spanish. The study has two main objectives. First, metaphorical expressions related to happiness were identified and categorized into conceptual metaphors using a sample of language taken from the Corpus del Español. Second, sixty participants evaluated 96 metaphorical expressions of happiness in terms of affective valence strength, familiarity, and imageability. The ratings revealed strong correlations among the three variables: metaphors that were more familiar and easier to imagine tended to be associated with more extreme affective valence values. Nevertheless, subsequent regression-based mediation analysis suggested that the influence of familiarity on valence may be mediated by imageability. The findings are discussed in relation to embodied models of conceptual metaphor representation.
-
-
-
Pandemic metaphors in expert discourse : Norwegian public health officials’ use of metaphors during the COVID-19 pandemic in 2020–2022
Author(s): Anne BredahlAvailable online: 05 June 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractMetaphors are communicative resources that facilitate discussions about complex phenomena such as epidemiology. Simultaneously, they serve as strategic tools employed to establish legitimacy for certain actions while delegitimizing others. Throughout the COVID-19 pandemic, metaphors were frequently utilized, and this article analyzes how Norwegian public health officials metaphorically conceptualized two key terms — ‘smitte’ (contagion) and ‘virus’ — during their participation in a Norwegian debate program. An adapted version of Purposeful Metaphor Theory (Charteris-Black, 2018) is employed to illustrate how metaphors serve various purposes. The analysis demonstrates that many of the metaphors used do more than merely explain epidemiology. Thus, the article argues that although the official role of health authorities was to explain and advise the government, their metaphors also aim to establish legitimacy for their perspectives on pandemic management.
-
-
-
Children’s ability to interpret metaphorical polysemy in educational materials
Author(s): Alice Deignan, Duygu Candarli and Elena SeminoAvailable online: 03 April 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractMetaphor is used as a tool for communicating specialist knowledge to non-specialists in popular discourse and in educational contexts. Research has explored its use in higher education, but less is known about its efficacy with learners of school age. Experimental research has shown that very young children are able to interpret and produce attributional metaphors, but that relational metaphors and analogies do not seem to be understood until late childhood. The qualitative study reported here complements that work. We interviewed 30 children aged between 10 and 12 in focus groups, eliciting instances of academic words and meanings that they found new and challenging, and using naturally-occurring educational texts as prompts for discussion about individual words. We found some awareness of polysemy in general, and of word meanings that have a metaphorical basis. However, when they encountered a new metaphor-related meaning of a known word, the children showed a tendency to fall back on the previously known meaning even where this was contextually unfeasible. When specifically asked to work out the new meanings, it became evident that this is often challenging for them even with scaffolding.
-
-
-
Fire, wind, and lies : Mapping the metaphorical landscape of the January 2025 Southern California wildfires
Author(s): Brigitte Nerlich and Rusi JaspalAvailable online: 02 April 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractIn January 2025, devastating wildfires affected Southern California. The timing and iconic nature of these wildfires, which destroyed the properties of high-profile celebrities, created a unique opportunity to examine how metaphors function at the intersection of climate communication, celebrity culture, and public response. Various studies have analysed the metaphorical framing of extreme events, such as floods and fires, as well their implications for public and policy responses. The present study of 135 articles published in the Los Angeles Times between 7 and 17 of January 2025, the initial phase of the fires, revealed four types of metaphors, with the majority mapping what people know about human, animal, or mythical agents or objects (source domain) onto fires (target domain) and a minority mapping aspects of fires (source domain) onto human action (target domain). The first type of mapping structures conventional metaphors, situation-specific metaphors, and creative explanatory climate-informed metaphors, while the second structures fire metaphors used to frame the spread of misinformation surrounding the wildfires. The analysis revealed a shifting metaphorical landscape of conventional and situation-specific metaphors where natural forces and human behaviours are represented through interconnected conceptual frameworks. They can be used both to enhance and hinder public and policy responses to extreme and novel weather events.
-
-
-
Metaphors of depression in Malay discourse : A cultural and affective analysis of clinical narratives
Author(s): Salihah binti Ab Patah, Norliza Jamaluddin and Ng Chong GuanAvailable online: 02 March 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractMetaphors are essential for articulating emotional and psychological experiences that resist literal expression, especially in contexts of mental illness. This study explores how Malay-speaking individuals diagnosed with Major Depressive Disorder (MDD) use metaphorical language to express emotional distress, identity, and cultural meaning. Drawing on 38 clinical interviews conducted at the University of Malaya Medical Centre, metaphorical expressions were identified using the Metaphor Identification Procedure (MIP), complemented by Frame Semantics, Affective Metaphor Theory, and Critical Metaphor Analysis. Six dominant metaphor themes emerged confinement, burden, descent, disconnection, combat, and divine trial each reflecting cognitive schemas and Malay-Muslim cultural scripts. Particular attention is given to metaphor simile hybrids and polysemous anchors, which carry affective and spiritual meaning. The study demonstrates how metaphor’s structure lived experiences and mediate between individual suffering and cultural worldviews. These findings contribute to ongoing debates in metaphor research on cross-cultural variation, affective intensity, and clinical communication. The study advocates for metaphor literacy in mental health settings. It aligns with recent work in metaphor studies that emphasize discourse, stigma, and identity in mental health narratives.
-
-
-
Agency in metaphor and translation : A socio-cognitive approach to deliberate metaphor use in intercultural communication
Author(s): Sum WongAvailable online: 29 January 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractCognitive approaches to metaphor translation, particularly those rooted in Conceptual Metaphor Theory (CMT), can be seen as overlooking the translator’s agency as they tend to emphasise the conceptual structures of metaphor in thought. As a result, very little is known about the role translators’ agency plays in their communicative decision-making. This article develops a socio-cognitive approach to metaphor translation by integrating Deliberate Metaphor Theory (DMT) with the socio-cognitive approach (SCA) to intercultural pragmatics. It proposes a descriptive taxonomy of six variations of deliberate metaphor use in translation (DMUiT). Furthermore, it incorporates SCA’s account of how individual and social traits interact in intercultural communication to explain how translators’ decision-making in metaphor translation is driven by the interplay of their intention and attention. Detailed analysis of non-literary and literary translations of deliberate metaphors demonstrates that this socio-cognitive framework highlights translators’ prior experience, salience, and egocentrism in intercultural communication, hence bringing us closer to translators’ agency. This article concludes by outlining a research paradigm of approaching translators’ agency in metaphor translation from a comprehension-oriented and a production-oriented perspective, with the help of experimental, sociological, and corpus methods.
-
-
-
Like a coin spinning in the air : The effect of (non-)metaphorical explanations on comprehension and attitudes towards quantum technology
Author(s): Aletta Lucia Meinsma, W. Gudrun Reijnierse and Julia CramerAvailable online: 29 January 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThe complexity of the science underlying quantum technology may pose a barrier to its democratization. This study investigated whether metaphors improve comprehension of, and shape attitudes toward, quantum technology. Specifically, we examined effects on perceived comprehension of a newspaper article about a new quantum computer, actual comprehension of underlying quantum phenomena (superposition and entanglement), and affect- and cognition-based attitudes. In an online experiment (n = 1,167 participants representative of the Dutch population), participants read a news article that included a metaphorical, non-metaphorical, or no explanation of a quantum phenomenon. Both explanation types reduced perceived comprehension of the news article compared to the control group, but increased actual comprehension of the quantum phenomenon. No direct effects were found on affect-based or cognition-based attitudes. Mediation analyses revealed a very small negative indirect effect of explanations on attitudes, through lower perceived comprehension, and a very small positive indirect effect of explanations on attitudes via increased actual comprehension — though the latter was counteracted by a negative direct effect. As metaphors offered no additional benefit over non-metaphorical explanations, the findings suggest they do not provide a communicative advantage for enhancing understanding or shaping attitudes in this context.
-
-
-
Ecology, responsibility, and moral accounting : Metaphorical footprints and traces in Polish online press
Author(s): Maciej RosińskiAvailable online: 25 November 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis article examines the use of the term ślad (‘footprint’, ‘trace’) in Polish online press, particularly in equivalents of footprint metaphors (e.g., carbon footprint). It aims to identify the broader frames and contexts in which these metaphors appear and the framing of responsible entities. Previous studies highlight how terms like the carbon footprint often attribute environmental impact to individual actions. This study confirms this trend in contexts like weight-based footprints and travel, but also finds that in the frame of resource use, products and processes are construed as responsible. Researchers of metaphors in science claim that environmental metaphors shape moral judgments and this study explores how metaphorical footprints and traces relate to morality and responsibility in Polish online press. Using examples from four press outlets, the study demonstrates the evaluative role of metaphorical footprints and traces, and their use in moral accounting.
-
-
-
Metaphors for multiculturalism in the Canadian context
Author(s): Kayvan Shakoury and Frank BoersAvailable online: 05 April 2024show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractAlthough Canada is reputed for being a multicultural society, Canadians’ opinions vary regarding the extent to which multiculturalism should be promoted. Examining metaphorical language in discourse about multiculturalism may reveal which metaphors are typically used to endorse it and which ones are typically used to express a more skeptical stance. This study analyzed 646 opinion pieces regarding multiculturalism published in Canadian newspapers. Linguistic metaphors were identified and then grouped under themes. The texts were categorized according to the authors’ stance, and instantiations of the metaphor themes were tallied to determine if some occur more frequently in discourse that promotes multiculturalism compared to discourse that expresses reservations. Some metaphor themes were instantiated more often either in texts painting a positive picture of multicultural society (e.g., a multicultural society is a varied, multi-component work of art or craft) or in ones expressing reservations (e.g., multiculturalism is a destabilizing or divisive force). Such contrasts were nonetheless attenuated by the way a single metaphor theme can be used to serve different rhetorical purposes. It also appears that writers are not always aware of the entailments of the metaphors they use, especially if these are conventionalized phrases.
-