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- Volume 1, Issue, 2012
Journal of Argumentation in Context - Volume 1, Issue 3, 2012
Volume 1, Issue 3, 2012
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Strategic maneuvering as an epistolary strategy, anno 1610
Author(s): Jeroen Jansenpp.: 267–290 (24)More LessAround 1610 the Dutch author Gerbrand Bredero wrote a letter to his painting teacher Francesco Badens, asking for the loan of a painting to make a copy of it. The act of writing (a letter) asks for a proactive role in managing the reader(s)’ reactions. Although at first sight the letter may look like no more than a simple, insignificant and most of all polite piece of correspondence, it is argued that, from the viewpoint of strategic maneuvering, Bredero’s approach may be considered as a well-thought-out and potentially effective strategy, contributing to pinning Badens to a promise. An analysis from the perspective of argumentation theory allows us a better understanding of certain characteristics in this letter. Bredero’s choice from the ‘topical potential’ especially finds expression in proleptic formulated objections of the addressee to fulfilling his promise. Starting the letter from the seemingly low power situation of a pupil asking his master to do something, in every stage of the communication Bredero is aiming at a reasonable balance and turning this balance to his own advantage at the same time.
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Strategic maneuvering through shifting ideographs in political discourse: A rhetorical analysis of Silvio Berlusconi’s first Liberation Day speech
Author(s): Pamela Pietruccipp.: 291–311 (21)More LessPoliticians often need to appeal to a composite audience characterized by heterogeneous values and beliefs. In order to do so, they turn to techniques of ambiguity that make their positions seem broadly applicable. This essay is an analysis of the rhetorical strategy employed by Silvio Berlusconi in his first Liberation Day speech, which illustrates an example of strategic maneuvering through shifting ideographs in political discourse, a rhetor’s persuasion technique that succeeded in manufacturing consent across an ideologically polarized audience.Strategically shifting ideographs by replacingwith , Berlusconi successfully crafted a speech that was received favorably by most of the nation’s political forces. The center-left coalition interpreted the speech positively, describing it as a welcome and unexpected display of bipartisanship because of Berlusconi’s endorsement of the values of the Resistance; the center-right also praised Berlusconi’s speech because they saw it as a historical and partisan revision of Liberation; finally, only the radical extra-parliamentary left harshly critiqued it for what they saw as Berlusconi’s cynical efforts to exploit the celebration.
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Serial arguments in organizations
Author(s): Dale Hample and Susan Allenpp.: 312–330 (19)More LessThis research project substantially extends the reach of serial argument theory from its nearly exclusive application to close relationships, into the workplace. Data (N = 364) were gathered on general motivation to engage in a serial argument, specific goals, several tactics, and three outcome measures (resolvability, civility, and organizational climate). Results indicated causal relations from goals and motivations to tactics, and from tactics to outcomes. A structural equation model was successful in fitting the whole system of variables. Results were generally compatible with those found in relational and classroom settings, and help build the case that serial arguing has certain base characteristics that may not change much when settings are quite substantially different.
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Strategic maneuvering in diplomatic mediation
Author(s): Daniela Murarupp.: 331–377 (47)More LessIn diplomatic mediation, dissociation and definitions become tools of the mediator’s strategic maneuvering by means of which the disputants’ disagreement space is minimized, decision-making being thus facilitated. The mediator’s argumentative behavior is explored, investigating the way in which he succeeds in “maintaining a delicate balance” (van Eemeren and Houtlosser 2002) between the dialectical and the rhetorical aims in accordance with the institutional aim specific to mediation as an activity type. In order to argue reasonably and efficiently, the mediator assumes certain roles and adopts and develops a set of strategies in compliance with the goal and constraints of the particular activity type he argues within. Consequently, the mediator builds his argumentation case in full awareness of the specific circumstances, and of the types of constraints of the case, by making a pertinent choice from the topical potential, adjusting it to the particular audience, and exploiting the range of presentational devices accordingly.
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Arguing with oneself
Author(s): Marta Zampa and Daniel Perrin
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