Journal of Argumentation in Context - Volume 4, Issue 3, 2015

As a consequence of Hume’s famous is-ought problem, it may seem that no rational justification of a moral statement can ever be inferentially provided, and no argument typically used in applied ethics would ever deserve the title of rational justification. This paper aims to propose a fallibilist, non-foundationalist account of rational justification of a moral standpoint based on rational argumentation. This account will be developed within a noncognitivist theory of morality — a framework that seems to constitute the most challenging context for a similar attempt. First, the paper shows how we can have a good rational justification of a moral claim also if its (necessary) moral premises are neither indubitable nor properly inferentially justified, as long as we adopt what is called a Popperian solution to the “problem of prescriptive basic statements”. Second, it argues that a good rational justification of a moral claim does not need to be deductively valid. Using the idea that implicit presumptions introduced by invalid inferences can be monitored by a number of related critical questions, the article distinguishes between fallacious and non-fallacious invalid arguments, and examines how a use of an invalid non-fallacious argument can count as a rational justification of a moral position in applied ethics. However, applied ethics must do its part, and must be explicitly based on rational argumentation.

In this paper, political advertisements in Norway are characterized as an argumentative activity type, following the pragma-dialectal theory of argumentation. Drawing on insights from political theory, marketing theory, Norwegian media regulations and empirical research into Norwegian political communication the conventions of the activity type are discussed. It is also explained how these conventions influence the arguer’s strategic maneuvering.

Though interpreting is to a great extent about the interlinguistic reproduction of arguments, argumentation theory is almost completely overlooked by interpreting studies, which partly explains the frequent production of pragmatically inappropriate interpreted texts. Against the theoretical gap, the paper puts forward a descriptive argumentation approach to political speeches with a view to their simultaneous interpretation, in the spirit of making the case for a systematic contribution of argumentation studies to interpretation theory and training.