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Pragmatics - Online First
Online First articles are the published Version of Record, made available as soon as they are finalized and formatted. They are in general accessible to current subscribers, until they have been included in an issue, which is accessible to subscribers to the relevant volume
44 results
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Verbo-visual metafunctions and interactional metadiscourse strategic cues in Arabic advertisements : Verbo-visual strategies in Arabic ads
Author(s): Mohammed Nahar Al-AliAvailable online: 18 August 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis research examines the visual metafunctions employed to construct video images in Arabic advertisements. Additionally, it scrutinizes the accompanying verbal captions present in these visual images. The study aims to elucidate the collaborative interplay between visual and verbal strategic choices and their collective contribution to the overall efficacy of the video advertisements. To this end, the study analyzed 100 Arabic video ads from three telecom companies — Umniah, Orange, and Zain — using Kress and van Leeuwen’s (2006) multimodal analysis framework and Hyland’s (2005) interactional metadiscourse. The findings reveal that advertisers strategically position visual elements, such as focal placement, close personal distance, frontal eye-level contact, and gaze, alongside verbal cues, including direct address pronouns, directives, interrogatives, and attitude markers, to foster viewer engagement, establish social relationships, and convey key promotional messages effectively. The findings indicate that the strategic positioning of visuals, combined with verbal interactional markers, significantly enhances the persuasive impact of the ads. This research extends the existing literature by focusing specifically on Arabic-language advertisements and offering insights into how multimodal cues collaboratively enhance persuasive communication. It also offers valuable implications for practitioners and scholars aiming to optimize ad effectiveness across diverse linguistic and cultural contexts.
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A pragmatic analysis of the addressing patterns and functions of the Saudi masculine vocative yakhy
Author(s): Talal Mutlaq AlharbiAvailable online: 18 August 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractPrevious work has shown that masculine vocatives are increasingly used beyond their typical context of designating a masculine addressee across a range of languages. Building on this scholarship, this study investigates the Saudi Arabic vocative yakhy (‘my brother’), drawing on a self-report survey and a corpus of X.com (formerly Twitter) posts. The findings reveal that yakhy exhibits usage patterns comparable to those of several vocatives in other languages. It is used to address both men and women and serves various interactional functions. Moreover, yakhy displays rich stance-taking and indexical properties, making it a useful resource for navigating interactional and cultural contexts. These findings contribute to a deeper understanding of yakhy and offer broader insights into the cross-linguistic patterning and development of masculine vocatives.
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Mitigation and facework : The German modal particle mal in speculations and estimates
Author(s): Jessica MarshAvailable online: 18 August 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis article explores the pragmatic function(s) of the German modal particle mal in estimates or speculations, a usage that has not so far received significant research attention. In these environments, mal appears to function as a hedge, conveying a sense of hesitation, mitigation, or qualification. This function often serves as a form of facework, protecting against the face threat that may arise if the speculation or estimate proves incorrect. In some cases in the data presented here, mal may also serve a politeness function, conveying a sense of deference to another participant’s superior epistemic authority. By contributing to a more comprehensive and evidence-based understanding of the pragmatic function(s) of mal, this research has significant implications for language teaching and textbook development. In addition, these findings contribute to the emerging discussion on professional face and lend support to the position that politeness and face should be considered theoretically distinct.
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The agentive passive in Slovenian from a corpus pragmatics perspective
Author(s): Tamara Mikolič Južnič and Agnes Pisanski PeterlinAvailable online: 18 August 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThe agentive passive involves agent demotion; consequently, its use is closely linked to information structure in fixed word-order languages, but its function in flexible word-order languages is less clear. The present corpus-based study examines the use of the agentive passive with the -n/-t participle in Slovenian, a flexible word-order language, focusing on how the register and the semantic and pragmatic factors influence its use. Two reference corpora of contemporary Slovenian were used in the analysis: GOS, comprising spoken discourse, and KRES, comprising mainly written discourse. The results show that the passive with s strani is used more frequently than the traditional passive with od. A cross-register comparison reveals considerable differences in the use of the agentive passive with s strani and od. The findings also reveal that the agentive passive is often used to reduce the responsibility of the agent to avoid assigning blame or to create the impression of objectivity.
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Insights into interaction management through backchannels : The case of French Belgian Sign Language and Catalan Sign Language
Author(s): Alysson Lepeut and Sílvia Gabarró-LópezAvailable online: 18 August 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis paper analyzes backchannel signals in two signed languages: French Belgian Sign Language (LSFB) and Catalan Sign Language (LSC). While backchannels have been extensively studied in spoken languages, their documentation across signed languages remains sparse in comparison. This study investigates how backchannels operate in signed language interaction, focusing on their forms and articulatory types within and across LSFB and LSC conversations. The data comprise face-to-face video recordings of twenty-four deaf participants (twelve per language). Backchannels were identified and annotated based on prior typologies for coding multimodal backchannels in ELAN. The study offers a descriptive account of backchannel use in both languages and presents qualitative analyses of key selected examples. The findings reveal compelling commonalities in the forms of backchannels between both languages, particularly the prominent role of nonmanuals. Ultimately, these findings further support the inclusion of these interactional phenomena as essential components of language.
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A comparative study of U.S. and Chinese companies’ use of multimodal interactional metadiscourse on Twitter
Author(s): Wenjuan Xu and Xingsong ShiAvailable online: 29 June 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis study conducts a comparative analysis on the use of multimodal interactional metadiscourse by U.S. and Chinese companies on Twitter. Six hundred tweets generated by twelve U.S. and Chinese online retailing, technology, energy, and automobile companies were analyzed. The results indicate that corporate tweets are highly interpersonal in nature, rich in interactional metadiscourse. Attitude markers, self-mentions, and a series of engagement markers are particularly prominent. Various non-textual devices, such as pictures, videos, @-mentions, hashtags (#), and hyperlinks, are co-deployed with textual elements to construct interpersonal meanings. Overall U.S. companies used more engagement markers, while Chinese companies employed more stance markers, with other salient differences observed in different subcategories. These variances can be attributed to various sociocultural and contextual factors. The study contributes to the still scarce research on multimodal metadiscourse in online business discourse and uncovers the influence of sociocultural and contextual factors on the use of interpersonal resources in digital business genres.
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😮#油宝知道 (Baby of Oil knows)# : Translanguaging in playing cute on corporate social media
Author(s): Dicong Gou, Shengyu Zhao and Ya SunAvailable online: 02 June 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractPlaying cute has become a corporate branding strategy, but its integration with translanguaging on social media remains underexplored. This study proposes an analytical framework for playing cute as a pragmatic act on corporate social media and conducts a cross-platform analysis of how a leading Chinese corporation adopts translanguaging resources to play cute strategically. Findings show that the dominance of the strategy orienting towards playing babyishly cute across both Weibo and Twitter underscores its universal appeal, and the preference of playing whimsically and kindly cute on Weibo than on Twitter is attributable to linguistic-cultural proximity in intracultural communication and linguistic-cultural complexity in intercultural communication. Similarly, hashtag and text are employed more significantly on Weibo while emojis are deployed more significantly on Twitter, and mono-resource translanguaging pattern is more used than bi-resource and N-resource patterns. This study enhances understanding of playing cute and sheds light on globalized digital governance of Chinese state-owned corporations.
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Beyond interruptions : Co-constructed activities in MPs’ unofficial turns in Finnish, French, and German parliamentary debates
Author(s): Johanna Isosävi, Heike Baldauf-Quilliatre, Christophe Gagne and Eero VoutilainenAvailable online: 26 May 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractResearch on parliamentary debates has often called unauthorised turns ‘interruptions’, emphasising their conflictual and monological nature. Our study aimed to examine their pragmatic functions and interactional nature, and to reflect on the terminology commonly used. Drawing upon data from the Finnish Eduskunta, French Assemblée nationale, and German Bundestag, we applied conversation analysis to the sequential analysis of these turns, while considering restrictions related to written transcripts. To highlight the non-interruptive and dialogical character of these unauthorised utterances, we propose labelling them unofficial turns. In our analysis, we demonstrate that these unofficial turns carry both affiliative and disaffiliative functions, which also contribute to the management of interpersonal relations. As a result, our study challenges the monological view of unofficial turns and highlights their co-constructional nature.
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Interrogation as domination : A forensic pragmatics inquiry of questioning strategies and Gricean violations in Philippine bilingual courtroom interactions
Author(s): Danica P. Francisco and John Arvin V. De RoxasAvailable online: 26 May 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis study examines the question types, witness responses, and Gricean maxim violations in Filipino and English courtrooms and analyzes how language mediates legal power and evidentiary control. Both languages employ open-ended questions in direct examination and closed-ended ones in cross-examination. Filipino transcripts exhibit five hybrid question forms absent in English, reflecting heightened institutional asymmetry, especially in courts with no interpreters. These structures exacerbate power asymmetry between the witness and interrogator. Witness responses include clarification, compliance, and two newly identified types: complete and incomplete. The maxim of quantity is most frequently violated in both languages through open-ended questions, leading to overinformative responses. Violations of manner, relevance, and quality reflect cognitive strain and institutional pressure. Findings call for a forensic pragmatics lens to examine how courtroom discourse operates under institutional constraints and attest that the courtroom is not a neutral vehicle for truth but a discursive battleground that reflects linguistic asymmetries and institutional power.
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A systematic review of reliability in corpus-based metadiscourse studies
Author(s): Basma Bouziri and Ruth BreezeAvailable online: 05 May 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractMetadiscourse has been a major focus of research over the last twenty-five years, attracting methodological approaches from the areas of textual pragmatics and discourse studies, many of which are supported by corpus linguistics. A major challenge in corpus-based discourse studies, however, is subjectivity, which may affect their quality and undermine their methodological rigor. To reduce subjectivity and guarantee consistency, assessing reliability of coding is essential. This study advocates combining quantitative with qualitative approaches to reliability. We argue that this mixed-method approach will provide a better assessment of reliability. To this aim, this methodological synthesis surveyed research covering empirical corpus-based studies on metadiscourse published in indexed and peer-reviewed journals. One major finding is that most studies did not report conducting any reliability measure. Issues in reliability accounts were also identified for those that did. Another major finding is a pervasive lack of transparency and comprehensiveness in reliability reports. Recommendations for enhancing reliability are listed.
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The conceptual semantics of English ‘speak’ (and why it matters)
Author(s): Cliff GoddardAvailable online: 16 April 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis study investigates the conceptual semantics of the English verb speak, using the Natural Semantic Metalanguage (NSM) approach to semantic analysis. The analysis is corpus-assisted, relying mainly on two corpora: one very large (enTenTen21, more than fifty-two billion words), the other small and purpose-built (about 500 ‘speak’ sentences from twelve recent novels). Using the traditional “definitional” criterion for polysemy, the analysis recognises four senses of English speak, which form a polysemic web or network of meanings and usages. A range of supporting lexicogrammatical evidence is adduced, such as the proposed polysemic meanings having distinctive morphosyntactic properties, collocational profiles, and associated derivatives and phraseology. The paper also raises an ethnoaxiological question for linguistics as a discipline: To what extent has the discourse of mainstream Western linguistics been guided or shaped by an Anglo-English metapragmatic model of speaking, whereby “saying” is framed as individual, purposeful, contentful, and oral/aural?
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Turn-initial ki ‘because’-clauses as a rhetorical responsive practice in Hebrew Facebook comments
Author(s): Leon Shor, Pnina Shukrun-Nagar and Zohar LivnatAvailable online: 31 March 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis study examines the pragmatic-rhetorical functions of turn-initial Hebrew ki ‘because’-clauses in readers’ comments on politicians’ Facebook posts. An analysis of 100 ki-clauses, responding to either politicians’ posts or comments by other commenters, reveals that they provide explanations and justifications for claims and positions regarding a particular action, general conduct or way of thinking of the previous speaker, or a third party. It is argued that such explanations serve to either support or challenge others’ positions, both sincerely and ironically, in accordance with the corpus’s dual nature as both a platform for uniting political camps and a battleground for opposing camps. When affiliative, ki-clauses justify the previous speakers, at times by ironically justifying third parties, making them a shared target. Conversely, when disaffiliative, ki-clauses expose the absurdity underlying the position of the previous speaker, often ridiculing them through ironic echoing.
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Can denial strategies rebuild trust? : Evidence from a hospital’s statement regarding cancer incidents in the laboratory
Author(s): Kun YangAvailable online: 23 March 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis paper explores whether denial strategies can rebuild public trust, using evidence from a hospital’s statement regarding cancer incidents in its laboratory. A discourse analysis of the hospital’s statement reveals that explicit and implicit denial strategies are used to rebuild public trust. Specifically, the hospital uses explicit denial to refute the identity or severity of the affected individuals. Besides, the hospital uses implicit denial to construct a trustworthy image of ability, transparency, and benevolence, thereby addressing public concerns. Further experimental studies indicate that neither explicit nor implicit denial alone is sufficient to rebuild trust. Instead, a combination of both strategies is essential for effectively rebuilding trust. Based on these findings, this paper offers suggestions for rebuilding public trust.
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Managing agency and urgency : Student injury incident reports in Chinese teacher-parent communication
Author(s): Chaoqiang Wang and Lixia ChenAvailable online: 23 March 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractStudent injury incidents serve as institutional nexuses where health emergencies intersect with peer conflicts, requiring teachers to negotiate the competing demands of medical immediacy and moral culpability. Drawing on conversation analysis of audio-recorded student incident calls between teachers and parents, this study investigates how teachers navigate these challenging scenarios through the systematic management of agency and urgency. Analysis reveals two distinct yet interrelated patterns in teachers’ reporting practices. First, teachers treat agency (injurer) and urgency (injured student) as discrete components linked to responsibility attribution; they systematically background both elements when reporting to injured students’ parents while foregrounding them in communications with injurers’ parents. Second, the initial attenuation of urgency, while serving to mitigate conflict, necessitates subsequent upgrades to secure immediate involvement from injured students’ parents. These findings illuminate how teachers’ institutional practices systematically prioritize conflict mediation over medical urgency.
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Unsolicited advice in mediatised Chinese New Year celebrations : An interaction ritual approach
Author(s): Wenrui Shi, Dániel Z. Kádár, Juliane House and Fengguang LiuAvailable online: 19 February 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis study investigates advice-giving during Chinese New Year family celebrations when older relatives tend to provide unsolicited advice for younger family members. First, we consider New Year advice featured in social media recordings through the lens of interaction ritual, using a corpus of TikTok videos. Second, we investigate how older and younger evaluators assess behaviours in such mediatised events. We found that the behaviour of older family members has typical ritual features: it is conventionalised in a frame, it unfolds according to conventionalised topics, it triggers self-display and it enhances rapport between older participants. This analysis has also shown that young participants never explicitly accept the advice of their elders. The results of the second step showed that all evaluators assessed the behaviour of older participants as acceptable. However, when it comes to the behaviour of younger participants, older evaluators mostly found it unacceptable, whereas young evaluators endorsed it.
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When personal names are mentioned in conversations : Presumed known, perhaps known and presumed unknown
Author(s): Kevin A. Whitehead and Gene H. LernerAvailable online: 27 January 2026show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractSacks and Schegloff (1979; Schegloff 1996) identify a preference for recognitional references to persons over non-recognitional forms of references. Furthermore, they identify as a subsidiary preference that, among recognitional forms, personal names are preferred over recognitional descriptors. However, as Sacks and Schegloff indicate, these preferences in no way limit the use of names to conclusively recognizable persons, nor do they even inhibit references to persons by name when recognition is not at all practicable. In this report, we first describe those practices that manage (and thereby exhibit) levels of confidence regarding the recognizability of personal names. We then examine several environments in which personal names are employed in introducing persons as previously unknown to recipients, and we describe one family of practices for doing so. Finally, we identify storytelling as a principal environment in which personal names are used, and we describe where unknown persons are introduced by storytellers.
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Tailoring language to social hierarchies : A pragmatic study on the salutation in Zeng Guofan’s Family Letters
Author(s): Zepeng Wang, Haoming Li, Yansheng Mao and Li ZhengAvailable online: 19 December 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis paper presents a study examining the pragmatic strategies employed by Zeng Guofan in his renowned family letters to craft qici (启辞, ‘salutation’), as well as the potential relationship between social hierarchies and the specific wording used in these opening phrases. The study reveals that, across 1,449 letters containing salutations, Zeng Guofan deployed seven distinct patterns of salutation. Significant differences were observed in his use of third-person address terms, ticheng yu (提称语, ‘elevated address terms’), verbs, self-address terms, and expressions of good wishes and well-being, depending on the recipient of the letter. These variations suggest clear metapragmatic efforts to maintain respect and deference in his communications, providing evidence that certain patterns of polite salutations were shaped by the perceived social status between the addresser and the addressee in ancient China.
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Doing pragmatics with style : A corpus-pragmatic study of NOT-negation in the writings of Ta-Nehisi Coates *
Author(s): Yulia HathawayAvailable online: 18 December 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractLinguistic expressions of negation have been investigated from various perspectives: sociolinguistic variation, syntax, semantics and pragmatics. However, this linguistic phenomenon has received little attention in discourse studies. This corpus-pragmatic case study presents a systematic analysis of the use and functions of NOT-negation in oppositional discourse, specifically in the writings of Ta-Nehisi Coates. Methodologically, it combines a variationist approach and corpus-based discourse analysis. The findings, analyzed through the lens of audience design, reveal that Coates’s use of NOT-negation contributes to a conversational style of writing which can be interpreted as a strategy to maintain a dialogical flow of discourse.
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Unprompted self-disclosure in first encounter interactions : An analysis of getting-to-know-you conversations between new acquaintances
Author(s): Xuehua Lai, Mei Yuit Chan, Afida Mohamad Ali and Geok Imm LeeAvailable online: 16 December 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractResearch on self-disclosure is well-established in psychology and communication studies; however, unprompted self-disclosure as an action in conversation has not received as much attention. First encounters are often marked by social uncertainty, and self-disclosure plays a crucial role in facilitating conversation. Using a qualitative approach informed by insights from pragmatics and Conversation Analysis, and complemented by an analysis of frequencies of acts performed in conversation, this study analyzed video conference recordings of twenty-two dyads of unacquainted international postgraduate students in Malaysian universities. This paper describes how interlocutors use unprompted self-disclosure as interactional strategy in first encounters, focusing on the patterns of self-disclosure that emerge and the functions they serve. The findings extend understanding of how interactants navigate epistemic territories to achieve interactional goals in initial conversations, where knowledge about one another is limited.
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A pragmatic typology of WhatsApp sticker functions
Author(s): Esther Linares Bernabéu and Francisco YusAvailable online: 15 December 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis study investigates the pragmatic functions of custom WhatsApp stickers, with a particular focus on those integrating images and text. Building on prior research, the study develops a classification scheme that highlights three core dimensions: the sender’s intention, the sticker-centred act of communication, and the audience’s interpretation of its meaning. The analysis is based on a corpus of 598 user-generated stickers from Spanish WhatsApp conversations, comprising 496 multimodal and 102 text-only stickers. The analysis reveals that stickers predominantly serve to clarify or emphasise the sender’s intention (56.9%), including self-representation, social status, group identity, and humour. A second set of functions is related to the sticker’s role in the act of communication (24.67%), such as substituting text, conveying emotion, and mimicking nonverbal behaviour. Lastly, stickers play a part in audience inference (18.41%), helping to soften, challenge, or elucidate messages, thereby enhancing overall message clarity.
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The pragmatics of emotion in socio-cultural contexts : A model for the analysis of David Bowie’s spontaneous memorial in London
Author(s): Laura Hidalgo-DowningAvailable online: 31 October 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis article develops a pragmatic model for the analysis of emotion in socio-cultural contexts and applies it to the study of the messages written on David Bowie’s mural/memorial in London. The data consists of 584 messages written and drawn on the mural between February and December 2016, after the artist’s death. The model allows for the analysis of the semiotic resources used for the expression of emotive pragmatic acts and their intensification. Results show that all the messages contain emotive pragmatic acts, which include the expression of emotions such as love and missing, the expression of good wishes, blessing, thanking, praise, commitment to remembrance and tribute. Emotive pragmatic acts are expressed mostly verbally but also visually. Emotion is more frequently expressed covertly by figurative means and evoking positive connotations. Emotion is intensified by recurrent lexical (hyperbole) and non-lexical (orthographic, grammatical) means.
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Translanguaging across Japanese and English : Linguistic normativities and indexical meanings
Author(s): Junko SaitoAvailable online: 31 October 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractDrawing on an indexical approach, this study explores practices and evaluations of translanguaging across Japanese and English in two datasets, one of audiorecorded naturally occurring meetings among Japanese employees at a global corporation and another of online commentary about translanguaging practices. It focuses on the relationship between linguistic normativities and indexical meanings. By analyzing the translanguaging practices of Japanese corporate employees and lay people’s evaluations of such practices in metapragmatic discourse, the study demonstrates how people’s orientations to different linguistic norms give rise to distinct indexical meanings, forming different indexical fields for translanguaging accordingly. This study also illustrates how a dominant linguistic ideology can impact individual assessments of translanguaging, and how mediatized representations are entangled with linguistic norms in the indexical process. The findings suggest the importance of paying close attention to the different levels or aspects of the centering authorities to which people ultimately orient in discourse.
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A contrastive study of hedging in English and Chinese academic spoken discourse
Author(s): Yuxiang Duan and Liesbeth DegandAvailable online: 18 August 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis study sets out to discuss the distribution and linguistic features of hedging strategy, investigating how they are realized in L1 English, English as a lingua franca (ELF), and L1 Chinese within the academic spoken genre. To this end, a systematic procedure for identifying hedging devices was developed, applied to two languages and an international variety. Results indicate functional diversity in hedging conventions, with L1 English exhibiting a colloquial propensity compared to ELF and L1 Mandarin. Conversely, ELF speakers display the highest frequency of hedges but with less diversity. L1 Mandarin speakers show a preference for author-oriented hedges, while L1 English speakers favor audience-oriented ones. The findings are interpreted considering language differences, linguacultural practice, cognitive interpretations, and socio-pragmatic awareness within academic communities. The study also contributes to further discourse analysis and scholarly peer communication by highlighting the importance of hedging in usage-based research.
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Metaphor-based zeugmas in web-based promotional tourism discourse : A formal-functional study
Author(s): Nazi IritspukhovaAvailable online: 18 August 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThe article systematically examines metaphor-motivated zeugmatic constructions in web-based promotional tourism discourse, drawing on texts from the official destination websites of Georgia, the UK, and the USA. Employing a mixed-method research design, which combines quantitative data inspection and qualitative discourse analysis, the study identifies formal, functional, and positional peculiarities of zeugmas in the analysed material. These findings corroborate, enrich, and challenge prevailing assumptions in contemporary scholarly literature on zeugma and metaphor (Lanham 1991; Steen 2016; Tartakovsky and Shen 2023). The paper highlights that metaphor-motivated zeugmas represent another form of deliberate metaphor, thereby broadening the scope of its manifestation patterns. Furthermore, the study reveals that such zeugmas are often strategically used at key points in promotional texts to frame and emphasise essential messages. These insights may provide valuable guidance for marketers in developing comprehensible, impactful, and emotionally resonant promotional content, which is essential in cross-cultural contexts of tourism promotion.
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Establishing emergent common ground : Chinese doctors’ use of metapragmatic expressions in oncological consultations
Author(s): Chengtuan Li, Jing Han and Zhiwei ZhaoAvailable online: 18 August 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractIn the framework of the socio-cognitive approach, this article investigates how Chinese doctors’ use of metapragmatic expressions (MPEs) facilitates the construction of emergent common ground (ECG) in oncological consultations. Based on extracts from our medical corpus, this paper reveals that doctors primarily employ eight types of MPEs as ECG construction builders in interactions, i.e., commentaries, message glosses, evidentials, hedges, performatives, stance displayers, signaling expressions, and rapport indicators. It is found that oncologists use them to (1) construct ECG of information for clarifying the patients’ life-threatening condition, correcting patients’ misconceptions, and justifying treatment recommendations; and (2) construct ECG of (dis)affiliation for preemptively or retrospectively reconciling their institutional needs with the addressees’ emotional needs. This article aims to shed light on our understanding of the functioning mechanism of MPEs in ECG construction for the accomplishment of communicative tasks in highly sensitive Chinese oncological consultations.
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Development of pragmatic awareness during study abroad : A focus on pragmatic markers
Author(s): Annarita Magliacane and Ariadna Sánchez-HernándezAvailable online: 18 August 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractPragmatic markers (PMs) have been defined as linguistic constructions typical of spoken language which help interaction (D’Arcy 2017). Previous study abroad (SA) research (Magliacane 2020) shows that contact with the local community can enhance PM production. Nevertheless, little attention has been paid to how SA students recognize PMs and how aware they are of PM use. This aspect of pragmatic development is crucial given that awareness is a necessary step for any pragmatic production to occur (Sánchez-Hernández and Alcón-Soler 2019). Against this background, this study analyzes longitudinally changes in PM awareness by eighteen Chinese students enrolled in English-speaking universities. The participants completed a pre- and a post-test version of the PM awareness test (Magliacane and Sánchez-Hernández 2024), developed for the purpose of the study. The results revealed that, while abroad, participants increased their metapragmatic awareness of PMs, which contributed to their L2 pragmatic awareness development.
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“Thank you for your participation” : Expressing appreciation in the closing of online discussion forums
Author(s): Debing FengAvailable online: 08 August 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis study investigates the placement, form, and function of appreciation in the closing of online discussion forums. The data comprise ten discussion forums from two Chinese platforms, QQ and WeChat. Drawing on Conversation Analysis (CA) and the notion of “paired actions,” the study identifies three loci of appreciation: pre-announcement (pre-A), on-announcement (on-A), and post-announcement (post-A). Pre-A appreciation serves as possible pre-closings for the impending closure of the forum. On-A appreciation functions as part of the first-pair-part (FPP) to facilitate the closure. Post-A appreciation serves as the second-pair-part (SPP) to finalize the closure. As interruptions are common in the forums, expressing appreciation becomes an important strategy for the moderator and participants to manage collaboratively these interruptions to ensure the discussion will end smoothly and coherently. These findings have implications for the use of appreciation in the closing of various interactions and for applying CA to online communication.
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Pragmatic functions of lê ‘what’ in Longxi Qiang : Beyond questioning
Author(s): Wuxi ZhengAvailable online: 08 August 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis study examines the pragmatic functions of Longxi Qiang interrogative pronoun lê (‘what’) in natural conversation. Based on approximately ten hours of transcribed data, we found that lê is used in question and non-question functions such as filler, reversed polarity question marker, attention attractor, negative stance marker, non-specific referent, general extender, and universal term. Most instances of lê in the data serve various interactional functions rather than seeking information. The non-question functions of lê are related to negative, rather than positive, meaning; for example, negative evaluation, stance, or providing little to no information of the referents under discussion.
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Effects of gender and generation on Chinese self-praise on social media
Author(s): Yaping Guo, Wanrong Chen and Wei RenAvailable online: 08 August 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractSelf-praise is an often-examined topic in pragmatics studies, but it has rarely been investigated from the point of view of variational pragmatics. Therefore, this study investigates the impact of gender and generation on Chinese self-praise on social media. A total of 400 self-praise posts were collected from Weibo, the Chinese version of X (formerly Twitter), from eighty participants (forty females and forty males). The analysis found that females praised their own appearance and possessions significantly more frequently than males, while males paid much more attention to competence than females. There were significant differences between the older and younger groups in terms of their use of the modified explicit self-praise strategy and the implicit self-praise strategy. In addition, there were significant differences between the two groups in relation to the topics of appearance, possessions, competence and virtue. The underlying social factors behind these similarities and differences are discussed.
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Listener and reader perceptions of um and uh
Author(s): Tim GadanidisAvailable online: 01 August 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractCorpus-based research on the “filled pauses” um and uh has shown that um is gaining frequency relative to uh, with um used more frequently by women and younger people. There has been some speculation that the rise of um is linked to a new discourse function or meaning, but this has not yet been fully substantiated. This paper approaches the problem from a perceptual angle, reporting the results of two experiments investigating participants’ judgments of the indexicalities of the “filled pauses” um and uh in two media: instant messaging and speech. Participants’ qualitative and quantitative responses suggest that readers and listeners associate the use of um with hesitancy, femininity, politeness, and thoughtfulness, but that uh is primarily associated just with hesitancy. I argue that these indexicalities may be linked to the ongoing change, with um indexing a potentially more desirable type of hesitation than uh.
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Production and understanding of change‑of‑state tokens in English talk‑in‑interaction among L1 and L2 speakers
Author(s): Min-Chang Sung and Sun-Young OhAvailable online: 01 August 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis study investigates the production and understanding of change-of-state tokens like oh and ah in English conversations among one L1 speaker and three L2 speakers. Using conversation analysis, it examines how these speakers do interactional work to achieve shared understanding through these tokens. The L1 speaker produces oh to signal changes of state (Heritage 1984), which L2 speakers respond to appropriately. On the other hand, the L2 speakers often use ah, apparently influenced by its usage in their native language (Korean), which the L1 speaker also understands as indicating a change of state. While these discourse particles help achieve intersubjectivity, the study identifies moments of potential misalignment in orientations, as L2 speakers sometimes use ah in ways the L1 speaker does not fully grasp. The findings highlight the importance of the situated adaptability in multilingual interactions and the mutual responsibility to embrace interactional variations between L1 and L2 speakers.
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Infinitives, discourse viewpoint, and referential interpretation of the initiator in Spanish digital news discourse
Author(s): Miguel A. Aijón OlivaAvailable online: 31 July 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis study examines the possible intended references of unidentified initiators — agents or experiencers — of Spanish infinitives in a corpus of digital news texts and readers’ comments to them. Four basic referential interpretations are discussed: external references, generic ones, the audience, and the writer. They largely depend on contextual elements functioning as viewpoint builders and including the semantics of the predicate, spatial and temporal locatives, grammatical marks of the direct participants, and other defocusing constructions. Quantitative analysis reveals patterns of co-occurrence between the referential categories and the different types of viewpoint builders. Besides, such references are unequally distributed across the two kinds of textual sequences considered. The results underscore the complexity of the interpretive processes involved in reference assignment. While all uses of the infinitive are semantically unified by its function of construing events as ungrounded, they can produce quite different pragmatic outcomes in interaction with contextual and situational features.
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The impoliteness metadiscourse about a public apology : Evidence from Twitter/X
Author(s): Ana Larissa Adorno Marciotto Oliveira and Monique Vieira MirandaAvailable online: 03 June 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractPublic apologies seek moral reconciliation with the victim and the broader audience. When published online, they also become the focus of impoliteness metadiscourse, particularly on Twitter/X. Drawing on the pragmatic approaches to apologies as moral acts and on impoliteness theory, we aim to analyze how users reacted to a public apology, issued by Formula One driver Nelson Piquet after he deployed the term “neguinho/nigger” to refer to Lewis Hamilton. Given the controversy about the term, we examined if users classified it as a racist slur or as a neutral form of address, as Piquet framed it. Our data comes from 469 tweets, published as replies to the apology. The findings show that 84.5% of the users classified the term as a racist insult and judged the apology as insincere. Processes of online public shaming were also identified in the posts, aiming at exposing Piquet for his misconduct.
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A tale of tradition and modernization : The conceived self-identities by TCM doctors in the Digital Health Era
Author(s): Yansheng Mao and Shuang WeiAvailable online: 02 June 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis paper aims to examine the conceived self-identities by Traditional Chinese Medicine (TCM) doctors in the digitalized scenarios of healthcare. With the textual posts collected from Sina Microblog, this study systematically analyzed 474 pieces of narrative posts (97,737 Chinese characters) of TCM doctors who were officially registered on Sina Microblog. Results indicate that TCM doctors normally envisaged three types of self-identities on Sina Microblog: modern professionals, tradition defenders, and cultural inheritors. Specifically, solution-oriented, emotion-oriented, and legitimation-oriented strategies were discursively adopted by some TCM doctors to express their acceptance of digitalization, whereas various linguistic devices were employed to resist digitalization in TCM, such as analogies, rhetorical questions, and the usage of attitudinal markers. This study contributes to existing knowledge of the evolution of TCM through digitalization by pragmatically examining the identity work of TCM doctors under online circumstances in Oriental scenarios.
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The development of the Chinese multifunctional construction V+qilai : From a complement-taking predicate to a discourse marker
Author(s): Fangqiong ZhanAvailable online: 27 May 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis paper examines the multiple functions of the construction V+qilai as a discourse marker (DM) in Modern Chinese, as well as its historical development. I argue that V+qilai serves various functions in Modern Chinese, including as an elaborative, contrastive, inferential, and topic shift marker. While some research has explored the evolution of the chunked V+qilai, none have approached it from a diachronic constructional perspective or provided a convincing developmental trajectory of the DM. Drawing on extensive classical data, I maintain that the DM V+qilai originated from a directional verbal phrase used as a complement-taking predicate, evolved into a circumstantial adverbial, then into a conjunct, and finally into a DM. This trajectory aligns partially with the Trajectory Hypothesis proposed by Traugott (2022) for the evolution of DMs in English. This study contributes to cross-linguistic typological research on the emergence of pragmatic and discourse devices and how text coherence develops in human languages.
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Grammar in the service of pragmatics : The tripartite address system in Contemporary Hasidic Yiddish
Author(s): Sonya YampolskayaAvailable online: 27 May 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis article examines the system of address forms in Contemporary Hasidic Yiddish, as well as the underlying principles of social hierarchy and cultural values as encoded in their grammatical structures. Field research in Hasidic communities of the UK, USA, Israel, and Canada reveals a tripartite address system, not-known in the pre-WWII varieties of Yiddish. I argue that two options for polite address encode fundamentally distinct social meanings, rather than represent two levels of formality: third person nominal address manifests deference, while 2pl pronominal address signifies consideration. Finally, I discuss the origin of the tripartite system of T/V distinction in Yiddish, suggesting a hypothesis that the third person address as a full-scaled address mode is a recent development in Hasidic Yiddish that took shape in the second half of the twentieth century.
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Indexing traditional and modern professional values : T/V-pronouns in Flemish New Work Order job interviews
Author(s): Melina De Dijn, Dorien Van De Mieroop, Eline Zenner and Dirk SpeelmanAvailable online: 27 May 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractTraditional professional values are complemented by more modern ones in the “New Work Order”-context, roughly marking a shift from hierarchy to (seeming) egalitarianism and from formality to informality. We investigate the pragmatic uses of T/V-pronouns in job interviews in relation to this transformation. More particularly, we zoom in on the Flemish case, which is especially rich, given that next to V-forms, there is a double-barreled T-system with standard versus colloquial T-forms. Exploring twenty-one authentic job interviews using exploratory statistical techniques, we found that V-forms, emblematic of traditional values, are nearly absent in our data. In turn, the variation attested in the use of T-forms by recruiters highlights local meaning-making, prompting questions about the alignment of these forms with evolving indexical values and workplace norms.
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How public discourse functions to restore moral orders : Online impolite comments on corporate apologies
Author(s): Yongping Ran and Jiabei HuAvailable online: 26 May 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractPrevious research has extensively examined corporate apologies as webcare in public settings. However, it has paid less attention to apologies made directly to the public despite their potential to evoke responses that reflect social expectations. This study examines corporate public apology strategies and social media users’ follow-up comments, specifically focusing on impolite comments and their underlying rationale. The findings reveal that, despite employing various apology strategies in response to food safety incidents, corporations continue to receive criticism and impolite comments online. These comments frequently reference the moral value of 良心 liángxīn ‘conscience’, which serves as a moral ground for public criticism. Specifically, these comments highlight a set of moral expectations constituting liángxīn: being responsible, being honest, avoiding being profit-centric, and caring for customers. Such impolite comments function as a rite of moral aggression aimed at reaffirming and restoring moral orders. This study enriches our understanding of public responses to corporate apologies and underscores the role of online criticism in shaping societal norms.
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Constructing self–other distinction in dialogic contexts : Beyond identity
Author(s): Einat KuzaiAvailable online: 19 May 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis paper investigates the construction of self–other distinction in dialogic contexts and illustrates how speakers and writers may employ such a distinction to strengthen their claims and maximize acceptance. A text-based analysis reveals that self–other distinction may be established via three discursive practices — full dissimilation, partial dissimilation, and third-party association. In each practice, speakers may engage in either redressive acts or face aggravating strategies dependent on contextual features relating to the discursive environment, the type of differentiated “others”, and their social distance from the speaker. The analysis further shows that speakers in dialogic contexts may construct self–other distinction relating to favorable argumentative values or attributes to create discursive frameshifts. This, in turn, frames the speakers’ selves in a positive light, legitimating their claims and establishing credibility through positive self-presentation, a reference to authorization and rationalization, or an appeal to conformity.
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“Tía, me dolió, ¿sabes?” : Negotiating affiliation through the vocative tía in Spanish conversational storytelling
Author(s): Virginia Acuña FerreiraAvailable online: 19 May 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractIn recent years, the vocative tío/a has attracted specific attention because of its frequency and salient pragmatic functions in everyday conversation in European Spanish. This paper presents a conversation-analytical approach to the feminine variant, tía, in extracts from a single conversation of almost twenty minutes among young women friends, who focus on the telling of stories of a personal nature and employ this form as a vocative around thirty times. The analysis demonstrates that the vocative tía has a central role in managing and negotiating affiliation in the focused interaction, highlighting: (a) uses to mitigate disaffiliation in the mid-telling and to friendly manage oppositional stances; (b) uses as a strategy to prepare the ground for affiliation in the narrative climax; (c) uses to mobilize affiliation after emotive assessments and to accentuate reciprocity by the recipient’s matching use; and (d) uses to pursue affiliation in expansions of storytelling.
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Flattery in historical China : A pragmatic perspective
Author(s): Fengguang Liu, Li Zhang, Juliane House and Dániel Z. KádárAvailable online: 06 May 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractIn this study we examine how flattery was realised in historical Chinese interactions. We bring together ritual, speech acts and interaction, studying a corpus of interactions drawn from the late imperial satirical novel Guanchang Xianxing Ji 官场现形记 (‘Officialdom Unmasked’). Many claims have been made about the prevalence of flattery in Chinese social interaction, in particular in historical China. Since little language-anchored research has been dedicated to flattery in historical Chinese, this study fills a knowledge gap. We conducted a tripartite analysis focusing on: (1) how flattery in historical Chinese can be defined, (2) how flattery was conventionally realised, and (3) how flattery was conventionally responded to. We also investigated how flattery relates to the phenomena of self-denigration/other-elevation and complimenting in Chinese.
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The dialectics of interpersonal relating in a sports team
Author(s): Nicholas HugmanAvailable online: 28 April 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractIt is well-established that amateur sports teams constitute a site of pervasive contradictory dynamics, with affable solidarity and camaraderie offset by ubiquitous competition between players. While these qualities have been identified in sport psychology and sociology, their in-situ accomplishment through players’ endogenous interpersonal relations has not yet been explored. In this article, I explore this issue, investigating how players in an amateur Australian football (soccer) team utilise conversational teasing to enact relational camaraderie and competition in subtle, nuanced ways. Examining naturally occurring data collected using ethnographic methods and analysed through a CA-informed lens, I demonstrate the endogenous co-constitution of these relational qualities, connected to the negotiation of teasing sequences. In this way, the in-situ accomplishment of camaraderie and competition as a relational dialectic, in line with the players’ dynamic interpersonal relationships, is elucidated.
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Identity in guanxi space : An indigenous pragmatic study from Chinese culture
Author(s): Zhou-min Yuan and Xin ZhaoAvailable online: 25 April 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractThis article argues that identity among the Chinese is operated and must be interpreted in guanxi space, which is the essence of identity in Chinese culture. This can be further summarized as identity in guanxi space, i.e., identity is regulated and operated in the sphere of the four-dimensional quadrants of vertical and horizontal axes. This article thus claims the following about the model of identity in the guanxi space: it embodies the interpersonal, pragmatic characteristics of Chinese culture; it overcomes (to some extent) the neglect of the third party in previous pragmatic analyses; and it constitutes the contribution of indigenous Chinese culture to international pragmatic studies.
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Using interactional metadiscourse for rapport management : A study of Chinese university enrolment posts on WeChat
Author(s): Jialu Wang and Geqi WuAvailable online: 24 April 2025show More to view fulltext, buy and share links for: show Less to hide fulltext, buy and share links for:AbstractFacing the increasing enrolment pressure, most Chinese universities launch enrolment posts on WeChat. Yet the way posts are written is under-researched. This study analyses metadiscourse resources in thirty Chinese university enrolment posts with the purpose of examining how Chinese universities promote themselves. The findings suggest that Chinese universities attempt to construct positive rapport with prospective students by means of metadiscourse resources. The posts extol universities with attitude markers, hedges and boosters, create intimacy with prospective students with self-mentions and reader-pronouns, and invite readers with reader pronouns, directives and attitude markers. The study suggests that Chinese universities present a paradoxical image, being approachable and superior to readers. The discourse affordance of WeChat, promotional culture in higher education, the traditional identity of the university and its affiliation to the government work together to contribute to the discourse strategies used in the enrolment posts.
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