Discourse Approaches to Politics, Society and Culture
<p>The editors invite contributions that investigate political, social and cultural processes from a linguistic/discourse-analytic point of view. The aim is to publish monographs and edited volumes which combine language-based approaches with disciplines concerned essentially with human interaction — disciplines such as political science, international relations, social psychology, social anthropology, sociology, economics, and gender studies.</p>
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Variation in Political Metaphor
More LessThe objective of this book is to understand variation in political metaphor. Political metaphors are distinctive and important because they are used to achieve political goals: to persuade, to shape expectations, to realize specific objectives and actions. The analyses in the book go beyond the mere identification of conceptual metaphors in discourse to show how political metaphors function in the real world. It starts from the finding that the same conceptual domains are used to characterize politics, political entities and political issues. Yet, the specific metaphors used to describe these conceptual domains often change. This book explores some of the reasons for this variation, including features of political leaders (e.g., their age and gender), countries, and other sociopolitical circumstances. This perspective yields a better understanding of the role(s) of metaphors in political discourse.
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Voices of Supporters
More LessThis book addresses an under-researched area within populism studies: the discourse of supporters of populist parties. Taking the 2019 European elections as their case study, the authors analyse how supporters in eleven different countries construct identities and voting motivations on social media. The individual chapters comprise a range of methods to investigate data from different social media platforms, defining populism as a political strategy and/or practice, realised in discourse, that is based on a dichotomy between “the people”, who are unified by their will, and an out-group whose actions are not in the interest of the people, with a leader safeguarding the interests of the people against the out-group. The book identifies what motivates people to vote for populist parties, what role national identities and values play in those motivations, and how the social media postings of populist parties are recontextualised in supporters’ comments to serve as a voting motivation.
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Washing the Brain – Metaphor and Hidden Ideology
More LessContemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor’s reductionist tendencies.
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What We Remember
More LessThis interdisciplinary monograph explores the discursive manifestations of the conflict over how to remember and interpret the actions of the military during the last dictatorship in Uruguay (1973-1985). Through the exploration of the discursive ways in which this powerful group represents past events and participants, we can trace the ideological struggle over how to reconstruct a traumatic past. By looking at memory as a social and discursive practice, the analysis identifies particular semiotic practices and linguistic patterns deployed in the construction of memory. The discursive description of what is remembered, how it is remembered, and who remembers serves to explain how the institution’s construction of the past is transformed and maintained to respond to outside criticism and create an institutional identity as a lawful state apparatus. This book should interest discourse analysts, historians, sociologists and researchers in the field of transitional justice.
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Words of Crisis as Words of Power
More LessThe volume explores crisis rhetoric in contemporary U.S. American presidential speechmaking. Rhetorical leadership constitutes an inherent feature of the modern presidency. Particularly during times of critical events, the president is expected to react and address the nation. However, the power of the office also allows him or her to direct attention to particular topics and thus rhetorically create or exploit the notion of crisis. This monograph examines the verbal responses of George W. Bush and Barack Obama to pressing issues during their terms in office. Assuming an interdisciplinary approach, it illuminates the characteristics of modern crisis rhetoric. The aim of the book is to show that elements of Puritan rhetoric, and specifically the tradition of the jeremiad, although taken out of their original context and modified to suit a modern multiethnic society, can still be detected in contemporary political communication. It will be of interest to students and scholars of presidential rhetoric, political communication, sociolinguistics, and cultural studies.
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